Download Hannah’s Resume Here:

Resume.docx

Education

Bachelor of Science: Luxury Brand Marketing and Management
Sigmund Weis School of Business, AACSB accredited
Susquehanna University, Selinsgrove, PA

Master of Science: Digital Marketing and Innovation
Fox School of Business, AACSB accredited
Temple University, Philadelphia, PA

Certifications

• Advanced Google Analytics 2020
• Microsoft Word, Excel, PowerPoint 2013 and 2016
• Precisions Exams- Accounting 1 & 2
• HooteSuite Social Marketing Certification 2020
• Requirements Elicitation and Analysis Linkedin Learning
• Project Management Foundations Linkedin Learning
• PMI Agile Methodology

Publications

• Published Photographer in Illusions Magazine-Spring and Fall 2019

Digital Marketing Experience

Digital Marketing Intern, Delaware Farm Bureau                                         May 2020-August 2020

• Designed 23 weekly digital campaigns for specialty crops on iHeartRadio using Adobe Illustrator
• Filmed and edited 12 YouTube videos focused on youth and ag education in local public schools
• Spoke to 1,200+ members and potential members about benefits and programs at the Delaware State Fair
• Used WordPress to increase call to action, accurate description of the organization and website design 
• Managed Facebook, Instagram, Twitter, and Pinterest reaching up to 6,000 views

Digital Marketing Intern, Visit Sorrento Coast Italy           January 2021- February 2021

• Introduced an interactive map concept to promote local restaurants, hotels and businesses for tourists
• Created engaging Facebook posts to showcase potential of scenic areas in Sorrento and provided analysis on content
• Used Google Meets and WhatsApp to communicate with worldwide partners weekly

MRKT-320 Digital Marketing, Susquehanna University                 September 2020-December 2020

• Familiar with Google Analytics platform and Google Ads process
• Further understanding of SEO, keywords, KPIs, ROAS, and ASO for multiple platforms
• Competed in the Digital Marketing Competition focusing on ChangEd digital owned and paid strategy
• Purchased Stukent learning material to participate in Mimic Pro 

Public Relations Director, Student Activities Committee                         March 2019-December 2020

• Created 50+ content designs for Snapchat geofilters, Instagram and Facebook posts using Canva and Adobe
• Developed 3 semester strategies for marketing weekly events throughout campus
• Managed live Instagram Stories, IGTV videos and Facebook pages reaching up to 400 people 
• Followed a detailed budget for each event ranging from $50-1000 for advertising weekly events

Business and Leadership Experience

Coach, SU Global Business Perspectives           August 2019-December 2020

• Guided 2 groups of 5 first-year business students to present company suggestions to alumni 
• Suggested public speaking presentation techniques for 10+ 15-minute presentations
• Acted as direct communication for students and faculty over 2-14-week semesters
• Edit 6 formal APA business research papers including language and content corrections

Assistant, Delaware State Fair Premiums Department     December 2018-December 2019

• Used ShoWorks Software Database to record entries, create reports and train 50+ people
• Used Verizon Cloud and iPads to provide real time data entries and analytics for multiple livestock shows
• Collaborated with the marketing department for event photography of livestock exhibitors
• Made professional phone calls and mail merges to 1000+ exhibitors as a reminder of exhibits