Download Hannah’s Resume Here:
Education
Bachelor of Science: Luxury Brand Marketing and Management
Sigmund Weis School of Business, AACSB accredited
Susquehanna University, Selinsgrove, PA
Master of Science: Digital Marketing and Innovation
Fox School of Business, AACSB accredited
Temple University, Philadelphia, PA
Certifications
- Advanced Google Analytics 2020
- Microsoft Word, Excel, PowerPoint 2013 and 2016
- Precisions Exams- Accounting 1 & 2
- HooteSuite Social Marketing Certification 2020
- Requirements Elicitation and Analysis Linkedin Learning
- Project Management Foundations Linkedin Learning
- PMI Agile Methodology
Publications
- Published Photographer in Illusions Magazine-Spring and Fall 2019
Digital Marketing Experience
Digital Marketing Intern, Delaware Farm Bureau May 2020-August 2020
- Designed 23 weekly digital campaigns for specialty crops on iHeartRadio using Adobe Illustrator
- Filmed and edited 12 YouTube videos focused on youth and ag education in local public schools
- Spoke to 1,200+ members and potential members about benefits and programs at the Delaware State Fair
- Used WordPress to increase call to action, accurate description of the organization and website design
- Managed Facebook, Instagram, Twitter, and Pinterest reaching up to 6,000 views
Digital Marketing Intern, Visit Sorrento Coast Italy January 2021- February 2021
- Introduced an interactive map concept to promote local restaurants, hotels and businesses for tourists
- Created engaging Facebook posts to showcase potential of scenic areas in Sorrento and provided analysis on content
- Used Google Meets and WhatsApp to communicate with worldwide partners weekly
MRKT-320 Digital Marketing, Susquehanna University September 2020-December 2020
- Familiar with Google Analytics platform and Google Ads process
- Further understanding of SEO, keywords, KPIs, ROAS, and ASO for multiple platforms
- Competed in the Digital Marketing Competition focusing on ChangEd digital owned and paid strategy
- Purchased Stukent learning material to participate in Mimic Pro
Public Relations Director, Student Activities Committee March 2019-December 2020
- Created 50+ content designs for Snapchat geofilters, Instagram and Facebook posts using Canva and Adobe
- Developed 3 semester strategies for marketing weekly events throughout campus
- Managed live Instagram Stories, IGTV videos and Facebook pages reaching up to 400 people
- Followed a detailed budget for each event ranging from $50-1000 for advertising weekly events
Business and Leadership Experience
Coach, SU Global Business Perspectives August 2019-December 2020
- Guided 2 groups of 5 first-year business students to present company suggestions to alumni
- Suggested public speaking presentation techniques for 10+ 15-minute presentations
- Acted as direct communication for students and faculty over 2-14-week semesters
- Edit 6 formal APA business research papers including language and content corrections
Assistant, Delaware State Fair Premiums Department December 2018-December 2019
- Used ShoWorks Software Database to record entries, create reports and train 50+ people
- Used Verizon Cloud and iPads to provide real time data entries and analytics for multiple livestock shows
- Collaborated with the marketing department for event photography of livestock exhibitors
- Made professional phone calls and mail merges to 1000+ exhibitors as a reminder of exhibits
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