The end of the world as we know it – zombies invade the earth, taking over the meat suits that we have with mindlessness and infecting each of us. We have all seen the classic movie “The Walking Dead” and how this idea created a zombie-frenzy in communities across the country. There are dooms-day preppers and isolation communities to avoid this scenario, but what if I told you that the zombie infestation is an analogy for the technology takeover, and it is upon us right now?
Zombies are the slow moving creatures that walk in human body suits as some disease infects the brain and makes them unconscious to reality. Often moving individually, Zombies like to use the masses when trying to go towards food or loud noises.
The technology takeover has been known as the computer that everyone has in their hands, their cellular device and the data collected on them. The consumers mindlessly give data away for simplicities and more of a personalized experience while unconsciously determining what their data will be used for. Consumers constantly are moving to the next big thing with technology such as Apple’s iPhone or Amazon’s Alexa. These products are collectively being searched for by innovative consumers until the early migration or “masses” of this technology is adapted to everyday life.
Similarly to the masses of consumers moving with technology, businesses do the same with slow adaptations to blockchain for data security or cloud-based systems for ease of access across the business. It is vital that businesses stay alert to new technologies that can advance their operations and disrupt industries. Businesses should embody the dooms-day prepper, finding ways to embrace the reality of technology and use their knowledge to the best advantage.
As a student in this program, I know I will be able to overcome the technology takeover that many marketers face. Using marketing trends that are backed by consumer data will ultimately provide success. Marketers who know the data that is being collected, manipulating the information that is useful for the business and influencing the market for the greater revenues is the true goal of marketing, especially during this technology takeover. Marketing professionals cannot afford to be moving with the masses, following trends and slow to move with technology. I may not believe in zombies, but I do believe that I will be prepared for a world of changing technology, faster implementations, and data.