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Holly Nelson

Master of Science – Digital Innovation in Marketing ePortfolio

Fox School of Business

Holly Nelson

Social to the Rescue in a Crisis – Duke Energy

November 11, 2019 By Holly Nelson 1 Comment

Social to the Rescue in a Crisis – Duke Energy

Last October, the east coast was hit with a Category 4 hurricane named Michael and Guilford County where I live was right in its path. We experienced flash flooding, down trees, and a few tornadoes from this disastrous storm.  Check out the photos. Duke Energy, our power provider, was actively engaged on social during the entire experience.  I happened to catch one of the … [Read more...] about Social to the Rescue in a Crisis – Duke Energy

How Does Motor Oil and Music Mix?

October 25, 2019 By Holly Nelson Leave a Comment

How Does Motor Oil and Music Mix?

I was recently looking at a local venue for who was coming to concert over the next few months, when an ad popped up for Pennzoil and lovelytheband. I’m a huge lovelytheband the band fan, so I follow the ad. It landed me on a Pennzoil Garage Session page with three YouTube videos sponsored by Pennzoil.  So, I watch the video featuring lovelytheband and it starts with them … [Read more...] about How Does Motor Oil and Music Mix?

Interview with Rob Ainbinder, CEO, Why People Click

October 21, 2019 By Holly Nelson Leave a Comment

Interview with Rob Ainbinder, CEO, Why People Click

Rob Ainbinder, CEO, Why People Click LinkedIn: https://www.linkedin.com/in/robainbinder/ Overview of Business: Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results. We use a … [Read more...] about Interview with Rob Ainbinder, CEO, Why People Click

Box Tops Goes Digital

July 19, 2019 By Holly Nelson Leave a Comment

Box Tops Goes Digital

My son is in elementary school, 5th grade in the fall, I have been collecting box tops for his school for the last 5 years. I recently purchased a product that is box top eligible and to my surprise there was no box top instead there was a new box top that told me there was no more clipping and I’d have to scan my receipt and download there app. (I don’t want any more apps…I … [Read more...] about Box Tops Goes Digital

My Google Assistant and Walmart Grocery…A Love Story in Customer Mapping and Usability

June 9, 2019 By Holly Nelson 2 Comments

My Google Assistant and Walmart Grocery…A Love Story in Customer Mapping and Usability

This is a two-fold story. One about my experience with Walmart Pickup that then lead to why I have another reason to love my Google Assistant. (Read Why I Love my IOT Light Bulb and Outlet (Part 1) for the first reasons.) My local Walmart recently added Pickup as an option for this store. I had a friend who highly recommended it using it at a different location. My conundrum … [Read more...] about My Google Assistant and Walmart Grocery…A Love Story in Customer Mapping and Usability

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My information

  • About
  • Capstone Project – UrCue Marketing
  • My Interest
  • Professional Examples
  • Resume

Recent Posts

  • Social to the Rescue in a Crisis – Duke Energy
  • How Does Motor Oil and Music Mix?
  • Interview with Rob Ainbinder, CEO, Why People Click
  • Box Tops Goes Digital
  • My Google Assistant and Walmart Grocery…A Love Story in Customer Mapping and Usability
  • Why I Love my IOT Light Bulb and Outlet (Part 2)
  • Why I Love my IOT Light Bulb and Outlet (Part 1)
  • Are you down with DNA and OPP (Other People’s Privacy)?
  • Disrupting the Supply Chain: Going Direct to Consumer
  • How the Internet is like a 2 Year Old
  • Google Turned 20, and my Professional Digital Transformation

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