Grammar might not be the first thing you think of when you consider the different aspects of good UX, but it’s extremely important. The moment I see a typo, a misspelled word, or a grammar mistake, I start to question the expertise and authority of the business! I assume they’re missing other things too. If I went to an expensive restaurant and saw words misspelled on the menu, I would be very disappointed. If I opened an important contract or business document and saw grammar errors and miss-worded sentences, I would reconsider my connection to the company. Attention to detail is crucial, especially in how the business presents itself to the customer. In grammar, looking perfectly polished never goes out of style.
“Proper grammar denotes authority, intelligence and credibility, and the absence of it can drive users away from your site, not to mention cost your company big money.” (Lyonnais)
- Grammar mistakes make users question the attentiveness of the company. If a company can’t take the time to spell check, they probably won’t have time for their customers either.
- Typos, spelling mistakes, etc. affect your page ranking and bounce rates on Google
- Interrupts the user flow and distracts from your marketing goals
- Don’t let bad grammar and spelling be the reason your customer loses confidence and halts their onboarding process!
Looking for help improving your emails or business writing? www.grammarly.com is a great tool. It operates as an editor and grammar assistant. It has multiple extensions depending on your needs (Safari, Google Docs, Outlook, etc.) and their inbound email marketing truly drives value for their customers.
“Punctuation and grammar are vital for an optimal reading experience, and in turn, an optimal user experience. A simple comma can be the difference between a text making complete sense, or not making sense at all.” (Schwarz)
Lyonnais, Sheena. “How Grammar Affects User Experience.” Adobe Blog, 19 May 2017, https://blog.adobe.com/en/publish/2017/05/19/how-grammar-affects-user-experience.
Schwarz, Daniel. “Punctuation & Grammar: Bridging the Gap Between UX and Copywriting.” Sympli, 14 June 2017, https://sympli.io/blog/punctuation-grammar-bridging-the-gap-between-ux-and-copywriting/.