No Need for a Blank Canva(s) Here!
“Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.” (About Canva) When I started this graduate program last August, I wasn’t even aware Canva existed. I wish I had known earlier! I trudged through my first case study for Rebecca in Powerpoint and was highly disappointed in the overall user experience. It feels old and clunky. And my deck turned out pretty boring. I felt like I was in high school again! I know there are power tools in Powerpoint but I never felt like I could design a beautiful deck. After we discussed Canva in class, I signed up for a Pro account. I instantly loved it!
When you login, you arrive at a colorful dashboard and have a significant variety of design paths to choose from. Need to make a promotional Instagram story? Canva is perfect for that. How about a sleek invoice for your freelance business? Done. The presentation templates are truly impressive and the “elements” library is seemingly endless. Did I mention there’s an app?? It’s perfectly consistent with the browser version, of course. Canva is very intuitive and helps amateur designers look instantly polished! It’s intended to be design software as well as presentation software, a dream come true.
The Power of Figma
Over the past couple weeks, our team has been working to build an app prototype and wireframe in Figma, a powerful cloud-based design tool. Despite completing the tutorial on LinkedIn Learning earlier this semester, it wasn’t until we put our skills into practice that we were truly able to build confidence and successfully utilize the amazing capabilities of the software program. It’s fun to see it all come together!
“While this tool looks a lot like other prototyping options, the key differentiator is the ability to work with teams on projects. To date, Figma is probably the best-suited option available.” (Cousins)
Benefits of Figma:
- uses well known commands (like ctrl-z, ctrl-c, ctrl-v, etc.)
- has command overlap with Canva (press+hold option, then click and drag to copy)
- easy to work as a team (and share!), regardless of platform
- as a cloud-based tool, there’s no software to download and update
- embedded commenting – simple to give and receive feedback from team members
- highly powerful, yet approachable – both experts and beginners can find value
- real-time collaboration
- highly responsive (the speed is honestly impressive!)
- easy to format images
“Figma is a collaborative interface design tool that’s taking the design world by storm. Unlike Sketch, which runs as a standalone macOS app, Figma is entirely browser-based and therefore works not only on Macs, but also on PCs running Windows or Linux, and even on Chromebooks. It also offers a web API, and it’s free!” (Edbude)
Both of these software programs are incredible tools to have as a marketer and ones that I hope to use in the future in a food marketing career!
About Canva. https://www.canva.com/about/.
Cousins, Carrie. “What Is Figma? A 101 Intro.” Design Shack, Design Shack, 20 Nov. 2019, https://designshack.net/articles/software/what-is-figma-intro/.
Egbude, Courage. “Figma: All You Need to Know.” Medium, Medium, 6 Aug. 2021, https://medium.com/@tobiegbude/figma-all-you-need-to-know-9f8ac90ff49d.
Pacifico, Marco. “Why We Should Be Using Figma.” Medium, Prototypr, 12 Apr. 2018, https://blog.prototypr.io/why-we-should-be-using-figma-1510d0923be.