In it’s most simplistic nature, process management is a way in which a company can align it’s processes with it’s organization’s goals. In more depth, it’s a way that businesses can also establish measurements that align with goals and create more functional and effective steps and parameters. Now more than ever, do we see a rise in companies that not only try and best competitors, but are also always striving to better themselves and how they conduct their business. Because of this, we now know that thriving business make good processes even better, especially, companies like Amazon.

Amazon continuously changes its shipping process and stays ahead of the curve before all other competitors can compete. This is a way in which Amazon not only beats out competitors, but it is constantly updating their own models in order to efficiently become better. Amazon proactively reduces inefficiencies and builds a better future for it’s brand because of it. Overall, once a company can start challenging it’s own processes, is ultimately when it will start to change the status quo.

Amazon is a company who has many different teams dedicated to see into the future to detect what way of life or trends that may fluctuate our markets. It also has teams able to detect future problems consumers may have. They do this, by using an Agile approach to their projects over a waterfall approach. Some companies use a waterfall approach, where they breakdown their project activities into linear sequential phases in order to create substantial deliverables on a more scheduled basis. Amazon however, uses more of an agile approach to project management, which calls for incremental process models with focuses on adaptability rather than structure. Similarly, it can begin with customer satisfaction in that companies can easily start projects based on the feedback of customers. Through this method, Amazon can stay successful by staying close to their customers and adapting to changing conditions and tackle large problems through small teams, known as “2-pizza teams.” To stay ahead of the curve in such a competitive market, Amazon can only stay afloat if the adhere to the everchanging demands of customers, something they have done astounding great.

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