April Fools’ Day is an annual custom on April 1 consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting “April Fools!” at the recipient. Many brands also tend to get involved online to play pranks on their customers, which may be revealed as such the following day.
On this day, brands can really get creative with their marketing strategy whether that be announcing a new product, a new service or modify their brands image in any absurd way that they can think of.
Over the years, brands big and small have used this day to their digital marketing advantage and here are just a few of my favorite examples:
Over the past two years, the hard seltzer trend has been booming and with that lots of flavors have been introduced to the market. This year, Bud Light announced their new flavor for summer; Pizza – pepperoni, cheese, veggies and anchovies. Yuk!LEGO also participated this year by announcing their new ‘Smart Bricks’, a new line of LEGO that would sense a person approaching and automatically remove themselves from the unsuspecting walker’s path. If you have ever stepped on a piece of LEGO, then you would know of the excruciating pain that follows. I’m sure this product is every parent’s dream.
With Easter right around the corner, Green Giant marketed a new collaboration line with Peeps. The new Peep would be made of cauliflower for a healthier candy alternative. This might not be a terrible idea for those fussy children.Finally, Velvetta, the iconic Mac and Cheese brand we all know, and love launched their new ‘creamy’ skin care line, and by creamy, I mean cheesy!! The company went as far as to give the product line a name; VbyVelvetta and prices for each product including a daily moisturizer ($35), night cream ($50) and a serum ($40). I have to say, this mac and cheese company know how to make packaging look sleek.With all the madness that we have had to endure this past year, April Fools Day gives us a reason to giggle a little and remind us as individuals, as well as major corporations that you don’t always have to take life too seriously. What April Fools Day pranks have you seen that you think are impressive? Do you think brands benefit from this marketing strategy?