This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, Brightloom has recently undergone a major rebrand and now with the help of Starbucks unveils “a high-performance customer engagement solution built around customer transaction data and powered by measurement and predictive modeling.” 
During a Yahoo Finance interview, Brotman said they chose to focus on personalization using data because “it’s the biggest and most difficult problem” in the restaurant industry today.  The new platform offers a SaaS approach with the help of AI helping with its unique predictive personalization. Adam Brotman also wanted to ensure that this beneficial marketing program was available to retailers, restaurants and consumer brands of all sizes and not just large scale brands who can afford to build out large tech teams. 
With the major disruption of the COVID-19 pandemic and the use of e-commerce sites soaring, the share of online food service orders reached 28 percent in 2020 up from 10 percent before the pandemic, according to collated research from The Boston Consulting Group. This means that companies are sitting on tons of customer data without knowing what to do with it or how to put it to good use! 
Brightloom state that their platform is ready to use in 3 easy steps. First of all, a company such as “Jane’s Coffee Bar”, would need to connect ANY data they have. Brightloom will ingest transactional data from Jane’s digital customers and Jane’s product catalog and/or menu data. Secondly, the Customer Growth Platform’s proprietary ML models generate personalized product recommendations and promotions for each customer, then groups similar customers into SmartSegments. Finally, export the segments into Jane’s campaign management system, or Brightloom can execute Jane’s campaigns on the companies behalf. Then access reporting to compare results across treatment and control groups, and Jane’s Coffee Bar can see how CGP-generated-messages are impacting revenue, frequency and average spend. 
Essentially, companies that decide to use Brightloom can avoid the one-size-fits-all emails and push out personalized content based on the data that is being curated and therefore maintaining a strong relationship between company and customer.
In 2020, Brightloom decided to trial there service through an invite-only beta program in 2020, now supports more than 25 consumer brands including Evergreens, Jamba®, and Kickee, analyzing data for millions of unique customer records.
As a foodie and customer to many restaurants myself, I am always hoping to receive an exclusive offer or order food/drinks quickly and easily. I find that when I use the Starbucks app, I return to past transactions and re-order within seconds. I sometimes receive points for ordering certain foods that I have already purchased within a certain time frame. This is just one example of how a brand can keep customers like myself, returning in the future, and I hope that Brightloom is the saviour for many smaller businesses in the near future.
 La Roche, J. (2021, February 15). Starbucks-backed Brightloom Launches product aimed at helping Restaurants personalize marketing. Retrieved February 15, 2021, from https://www.msn.com/en-us/money/other/starbucks-backed-brightloom-launches-product-aimed-at-helping-restaurants-personalize-marketing/ar-BB1dHMYH
 Brightloom unveils customer growth platform to deliver Data science-as-a-service for consumer brands of all sizes. (2021, February 02). Retrieved February 15, 2021, from https://www.prnewswire.com/news-releases/brightloom-unveils-customer-growth-platform-to-deliver-data-science-as-a-service-for-consumer-brands-of-all-sizes-301219534.html
 Brightloom.com. (n.d.). Retrieved February 15, 2021, from https://www.brightloom.com/platform