This group is intended for those with interest in digital innovation in sports marketing.
Group Admins
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Misha Patel posted an update in the group
Digital Marketing in Sports 10 months, 4 weeks agoHi @madeline-donnelly @daniel-white I am glad to hear both of you are interested in working in the sports industry. I have loved sports ever since I was a little girl. I actually worked for Rutgers Athletics as a marketing intern during my junior year of college. I absolutely loved it. I attended many sporting events, created promotions, was the…[Read more]
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Misha Patel joined the group
Digital Marketing in Sports 10 months, 4 weeks ago -
Daniel White joined the group
Digital Marketing in Sports 11 months ago -
Dan Martin joined the group
Digital Marketing in Sports 11 months ago -
Maddie Donnelly posted an update in the group
Digital Marketing in Sports 11 months agoHello fellow cohort member @sean-madden and other members! Not sure if they’re still active seeing it’ve been over a year since some of their last posts. This is a group made for me, in which I would like to make come back alive or even start a new one. My longterm career goal is to work in digital marketing for a professional sports team! If any…[Read more]
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Hey Maddie! I’m in the 2021 cohort as well. Also interested in working in digital marketing for a sports team or league, particularly in the NBA orbit. Look forward to working with you over our time in the DIM program.
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Maddie Donnelly joined the group
Digital Marketing in Sports 11 months ago -
Sean T. joined the group
Digital Marketing in Sports 11 months, 1 week ago -
Daniel Hetherington posted an update in the group
Digital Marketing in Sports 1 year, 9 months agoDigital Marketing in sports is becoming more important then ever. Location based marketing in teams, social media and how the players connect to the fans, and how to manage an unruly fan base during times when the team is struggling is paramount and a science practice. Looking forward to hear more about how digital marketing effects a team in the future.
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Daniel Hetherington joined the group
Digital Marketing in Sports 1 year, 9 months ago -
Danielle Nagle posted an update in the group
Digital Marketing in Sports 1 year, 10 months agoAs the 2019-2020 National Hockey League (NHL) regular season commences this week, I thought this article was relevant and interesting. It focuses on the shift of professional sports leagues and associations from traditional governing bodies to modern media companies. What specific types of digital channels do you think have become most valuable to…[Read more]
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Daniel Ross joined the group
Digital Marketing in Sports 1 year, 10 months ago-
Thanks for joining, Dan!
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Danielle Nagle posted an update in the group
Digital Marketing in Sports 1 year, 10 months agoInteresting article about sports apparel company, Fanatics digital marketing strategies. The company spends $100 million on digital marketing each year and has seen 30% growth in revenue since the year prior: https://www.cnbc.com/2019/09/06/fanatics-ceo-says-twitter-snap-not-monetizable-yet.html
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Super interesting article. Maybe brands will consider Snapchat and Twitter more awareness building than conversion/acquisition sales. Google display ads typically get a .2% CTR or worse… does that mean we shouldn’t spend money on display ads a result? Maybe brands will see Snap and Twitter as we do now with Google Display – it’s a conditioning…[Read more]
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Interesting point, James. I still think advertising through Snapchat and Twitter is worthwhile for building and maintaining brand awareness even if those ad dollars don’t necessarily convert directly to sales.
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Agree 100%. It’s awareness building and softening the market. Great article.
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Melissa McCusker posted an update in the group
Digital Marketing in Sports 1 year, 10 months agoReally looking forward to learning more about sports marketing & posting updates here. Thanks for creating the group, Danielle!
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Thanks for joining, Melissa! I’m looking forward to interesting and productive discussions about digital innovation in sports marketing.
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Melissa McCusker joined the group
Digital Marketing in Sports 1 year, 10 months ago -
James Jeansonne joined the group
Digital Marketing in Sports 1 year, 10 months ago-
Thanks for joining, James!
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Danielle Nagle posted an update in the group
Digital Marketing in Sports 1 year, 10 months ago“Although we are in the early days of virtual and augmented reality technology, there are examples of teams and brands making use of pre-existing platforms like Snapchat or Instagram to create immersive experiences for increasingly global audiences inside and outside stadiums.”…[Read more]
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Danielle Nagle created the group
Digital Marketing in Sports 1 year, 10 months ago
