This group is intended for those with interest in digital innovation in sports marketing.
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Danielle Nagle posted an update in the group
Digital Marketing in Sports 2 weeks, 3 days agoAs the 2019-2020 National Hockey League (NHL) regular season commences this week, I thought this article was relevant and interesting. It focuses on the shift of professional sports leagues and associations from traditional governing bodies to modern media companies. What specific types of digital channels do you think have become most valuable to…[Read more]
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Daniel Ross joined the group
Digital Marketing in Sports 1 month ago-
Thanks for joining, Dan!
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Danielle Nagle posted an update in the group
Digital Marketing in Sports 1 month agoInteresting article about sports apparel company, Fanatics digital marketing strategies. The company spends $100 million on digital marketing each year and has seen 30% growth in revenue since the year prior: https://www.cnbc.com/2019/09/06/fanatics-ceo-says-twitter-snap-not-monetizable-yet.html
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Super interesting article. Maybe brands will consider Snapchat and Twitter more awareness building than conversion/acquisition sales. Google display ads typically get a .2% CTR or worse… does that mean we shouldn’t spend money on display ads a result? Maybe brands will see Snap and Twitter as we do now with Google Display – it’s a conditioning…[Read more]
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Interesting point, James. I still think advertising through Snapchat and Twitter is worthwhile for building and maintaining brand awareness even if those ad dollars don’t necessarily convert directly to sales.
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Agree 100%. It’s awareness building and softening the market. Great article.
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Melissa McCusker posted an update in the group
Digital Marketing in Sports 1 month, 1 week agoReally looking forward to learning more about sports marketing & posting updates here. Thanks for creating the group, Danielle!
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Thanks for joining, Melissa! I’m looking forward to interesting and productive discussions about digital innovation in sports marketing.
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Melissa McCusker joined the group
Digital Marketing in Sports 1 month, 1 week ago -
James Jeansonne joined the group
Digital Marketing in Sports 1 month, 1 week ago-
Thanks for joining, James!
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Danielle Nagle posted an update in the group
Digital Marketing in Sports 1 month, 1 week ago“Although we are in the early days of virtual and augmented reality technology, there are examples of teams and brands making use of pre-existing platforms like Snapchat or Instagram to create immersive experiences for increasingly global audiences inside and outside stadiums.”…[Read more]
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Danielle Nagle created the group
Digital Marketing in Sports 1 month, 1 week ago
