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MS-Digital Innovation in Marketing

Fox School of Business

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Digital Marketing in Sports

Group logo of Digital Marketing in Sports
Public Group active 7 months, 2 weeks ago

This group is intended for those with interest in digital innovation in sports marketing.

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  • Profile picture of Danielle Nagle
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  • Members 11
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  • Profile picture of Misha Patel

    Misha Patel posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

    Hi @madeline-donnelly @daniel-white I am glad to hear both of you are interested in working in the sports industry. I have loved sports ever since I was a little girl. I actually worked for Rutgers Athletics as a marketing intern during my junior year of college. I absolutely loved it. I attended many sporting events, created promotions, was the…[Read more]

  • Profile picture of Misha Patel

    Misha Patel joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

  • Profile picture of Daniel White

    Daniel White joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

  • Profile picture of Dan Martin

    Dan Martin joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

  • Profile picture of Maddie Donnelly

    Maddie Donnelly posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

    Hello fellow cohort member @sean-madden and other members! Not sure if they’re still active seeing it’ve been over a year since some of their last posts. This is a group made for me, in which I would like to make come back alive or even start a new one. My longterm career goal is to work in digital marketing for a professional sports team! If any…[Read more]

    • Profile picture of Daniel White
      Daniel White replied 7 months, 2 weeks ago

      Hey Maddie! I’m in the 2021 cohort as well. Also interested in working in digital marketing for a sports team or league, particularly in the NBA orbit. Look forward to working with you over our time in the DIM program.

  • Profile picture of Maddie Donnelly

    Maddie Donnelly joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 2 weeks ago

  • Profile picture of Sean T.

    Sean T. joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 7 months, 3 weeks ago

  • Profile picture of Daniel Hetherington

    Daniel Hetherington posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 6 months ago

    Digital Marketing in sports is becoming more important then ever. Location based marketing in teams, social media and how the players connect to the fans, and how to manage an unruly fan base during times when the team is struggling is paramount and a science practice. Looking forward to hear more about how digital marketing effects a team in the future.

  • Profile picture of Daniel Hetherington

    Daniel Hetherington joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 6 months ago

  • Profile picture of Danielle Nagle

    Danielle Nagle posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 6 months ago

    As the 2019-2020 National Hockey League (NHL) regular season commences this week, I thought this article was relevant and interesting. It focuses on the shift of professional sports leagues and associations from traditional governing bodies to modern media companies. What specific types of digital channels do you think have become most valuable to…[Read more]

  • Profile picture of Daniel Ross

    Daniel Ross joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 1 year, 7 months ago

      Thanks for joining, Dan!

  • Profile picture of Danielle Nagle

    Danielle Nagle posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

    Interesting article about sports apparel company, Fanatics digital marketing strategies. The company spends $100 million on digital marketing each year and has seen 30% growth in revenue since the year prior: https://www.cnbc.com/2019/09/06/fanatics-ceo-says-twitter-snap-not-monetizable-yet.html

    • Profile picture of James Jeansonne
      James Jeansonne replied 1 year, 7 months ago

      Super interesting article. Maybe brands will consider Snapchat and Twitter more awareness building than conversion/acquisition sales. Google display ads typically get a .2% CTR or worse… does that mean we shouldn’t spend money on display ads a result? Maybe brands will see Snap and Twitter as we do now with Google Display – it’s a conditioning…[Read more]

      • Profile picture of Danielle Nagle
        Danielle Nagle replied 1 year, 7 months ago

        Interesting point, James. I still think advertising through Snapchat and Twitter is worthwhile for building and maintaining brand awareness even if those ad dollars don’t necessarily convert directly to sales.

        • Profile picture of James Jeansonne
          James Jeansonne replied 1 year, 7 months ago

          Agree 100%. It’s awareness building and softening the market. Great article.

  • Profile picture of Melissa McCusker

    Melissa McCusker posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

    Really looking forward to learning more about sports marketing & posting updates here. Thanks for creating the group, Danielle!

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 1 year, 7 months ago

      Thanks for joining, Melissa! I’m looking forward to interesting and productive discussions about digital innovation in sports marketing.

  • Profile picture of Melissa McCusker

    Melissa McCusker joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

  • Profile picture of James Jeansonne

    James Jeansonne joined the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 1 year, 7 months ago

      Thanks for joining, James!

  • Profile picture of Danielle Nagle

    Danielle Nagle posted an update in the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

    “Although we are in the early days of virtual and augmented reality technology, there are examples of teams and brands making use of pre-existing platforms like Snapchat or Instagram to create immersive experiences for increasingly global audiences inside and outside stadiums.”…[Read more]

  • Profile picture of Danielle Nagle

    Danielle Nagle created the group Group logo of Digital Marketing in SportsDigital Marketing in Sports 1 year, 7 months ago

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