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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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B2B Digital Marketing

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Public Group Active 1 year, 8 months ago

From my view, I think a great deal of digital marketing strategies focus on Direct to Consumer. I believe discussing Business to Business marketing strategies or converting the tactics that we learn from B2C to B2B would be useful to many of us.

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  • Profile picture of Regina Olkowski

    Regina Olkowski joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 1 year, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Jen Berman

    Jen Berman joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted an update in the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    Hi All! I am interested in hearing the how most of you operate in a B2B setting, since most of my experience is in B2C. I believe having knowledge in both is great and it’s also important to know when/how to leverage strategies for each or both.

  • Profile picture of Sunaina Parihar

    Sunaina Parihar joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Janice M Johnson

    Janice M Johnson joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Joel Koch

    Joel Koch posted an update in the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    Hi All, Looking forward to sharing and learning within this group. The company I work for is a B2B corporation yet we have a very young B2B marketing strategy. We are working on the development of a strong Physician marketing strategy, so we will see how it evolves.

  • Profile picture of Joel Koch

    Joel Koch joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 2 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Favio Fajardo

    Favio Fajardo posted an update in the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 6 months ago

    I am currently in the beginning stage of creating a B2B platform and I am looking forward to discuss and learn from all you the different strategies in the B2B side.

  • Profile picture of Favio Fajardo

    Favio Fajardo joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 6 months ago

    B2B Digital Marketing

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  • Profile picture of Danielle Nagle

    Danielle Nagle joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Erin Decker

    Erin Decker joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Kellen Odom

    Kellen Odom joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 9 months ago

    B2B Digital Marketing

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  • Profile picture of Torri L. Fisher

    Torri L. Fisher joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 9 months ago

    B2B Digital Marketing

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  • Profile picture of Christina Pennetti

    Christina Pennetti joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 3 years, 9 months ago

    B2B Digital Marketing

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  • Profile picture of Amy Lavin

    Amy Lavin joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 3 months ago

    B2B Digital Marketing

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  • Profile picture of Holly Nelson

    Holly Nelson joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 7 months ago

    B2B Digital Marketing

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  • Profile picture of Yue Sheng

    Yue Sheng joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Justin Jones

    Justin Jones joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Lisa Collins

    Lisa Collins joined the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 8 months ago

    B2B Digital Marketing

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  • Profile picture of Christine Mendoza

    Christine Mendoza posted an update in the group Group logo of B2B Digital MarketingB2B Digital Marketing 4 years, 8 months ago

    I am employed in a B2B and struggle at times with the endless amount of content to support digital marketing that do not apply in a B2B setting. I recently submitted a post for my MIS 5001 class titled “The Challenges of the B2B organization in achieving a Digital Transformation.” Some of the challenges I touched upon were organization resistance…[Read more]

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