From my view, I think a great deal of digital marketing strategies focus on Direct to Consumer. I believe discussing Business to Business marketing strategies or converting the tactics that we learn from B2C to B2B would be useful to many of us.
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Regina Olkowski joined the group
B2B Digital Marketing 8 months, 1 week ago -
Jen Berman joined the group
B2B Digital Marketing 1 year, 8 months ago -
Sunaina Parihar posted an update in the group
B2B Digital Marketing 1 year, 8 months agoHi All! I am interested in hearing the how most of you operate in a B2B setting, since most of my experience is in B2C. I believe having knowledge in both is great and it’s also important to know when/how to leverage strategies for each or both.
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Sunaina Parihar joined the group
B2B Digital Marketing 1 year, 8 months ago -
Janice M Goehler-Johnson joined the group
B2B Digital Marketing 1 year, 8 months ago -
Joel Koch posted an update in the group
B2B Digital Marketing 1 year, 8 months agoHi All, Looking forward to sharing and learning within this group. The company I work for is a B2B corporation yet we have a very young B2B marketing strategy. We are working on the development of a strong Physician marketing strategy, so we will see how it evolves.
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Joel Koch joined the group
B2B Digital Marketing 1 year, 8 months ago -
Favio Fajardo posted an update in the group
B2B Digital Marketing 2 years, 5 months agoI am currently in the beginning stage of creating a B2B platform and I am looking forward to discuss and learn from all you the different strategies in the B2B side.
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Favio Fajardo joined the group
B2B Digital Marketing 2 years, 5 months ago -
Danielle Nagle joined the group
B2B Digital Marketing 2 years, 8 months ago -
Erin Decker joined the group
B2B Digital Marketing 2 years, 8 months ago -
Kellen Odom joined the group
B2B Digital Marketing 2 years, 8 months ago -
Torri L. Fisher joined the group
B2B Digital Marketing 2 years, 8 months ago -
Christina Pennetti joined the group
B2B Digital Marketing 2 years, 8 months ago -
Amy Lavin joined the group
B2B Digital Marketing 3 years, 3 months ago -
Holly Nelson joined the group
B2B Digital Marketing 3 years, 7 months ago -
Yue Sheng joined the group
B2B Digital Marketing 3 years, 8 months ago -
Justin Jones joined the group
B2B Digital Marketing 3 years, 8 months ago -
Lisa Collins joined the group
B2B Digital Marketing 3 years, 8 months ago -
Christine Mendoza posted an update in the group
B2B Digital Marketing 3 years, 8 months agoI am employed in a B2B and struggle at times with the endless amount of content to support digital marketing that do not apply in a B2B setting. I recently submitted a post for my MIS 5001 class titled “The Challenges of the B2B organization in achieving a Digital Transformation.” Some of the challenges I touched upon were organization resistance…[Read more]
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