From my view, I think a great deal of digital marketing strategies focus on Direct to Consumer. I believe discussing Business to Business marketing strategies or converting the tactics that we learn from B2C to B2B would be useful to many of us.
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Christine Mendoza posted an update in the group
B2B Digital Marketing 1 year, 1 month agoI am employed in a B2B and struggle at times with the endless amount of content to support digital marketing that do not apply in a B2B setting. I recently submitted a post for my MIS 5001 class titled “The Challenges of the B2B organization in achieving a Digital Transformation.” Some of the challenges I touched upon were organization resistance…[Read more]
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Christine Williams posted an update in the group
B2B Digital Marketing 1 year, 1 month agoI have been working in B2B marketing for the last 4 years. My organization is selling services and has a long sales cycle (6-months – 1 year). What I find challenging is to be able to track the MQL once it is handed off to sales. We use Salesforce, but sometimes these leads can get lost or not updated by the sales team correctly. Has anyone had a…[Read more]
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Christine Williams joined the group
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Kat Skuback posted an update in the group
B2B Digital Marketing 1 year, 1 month agoAfter working on the B2C side of my company for 4 years, I recently joined the B2B side. One of the biggest tasks I will be undertaking is utilizing a third party to help capture e-mails & leads from disengaged customers leaving the site. Has anyone had any experience in this area? Anyone have any best practices they would like to share?
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Hi Kat – we use Pardot at my organization. It is a marketing automation platform by Salesforce specifically for B2B companies. One of the features is being able to track IP addresses and how long a person is on the site. Is this something similar to what you are looking for? If so, I am happy to give you more information.
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Kat Skuback joined the group
B2B Digital Marketing 1 year, 1 month ago -
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