Adobe Sensei is streamlining, assets and collecting data to optimize the campaign journey of potential customers and viewers for companies. By creating a tool that allows more room for experimentation across multiple departments, marketers and data analyst can work hand -in-hand with creative professionals to produce a curated experience for their targeted audiences. This agile … [Read more...] about Optimizing Your Creative Content for Data Collecting
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Swoon Interview
During a work trip to NYC, I had a chance to interview the founders of Swoon, Christina Ross, and Jen Ross, to provide supplemental content for the case study Swoon: Mixing Up the Perfect Marketing Cocktail authored by Sheri Lambert and Marilyn Anthony. This opportunity gave me a chance to ask questions about their company and some of their marketing strategies … [Read more...] about Swoon Interview