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Gabby C. Gutierrez

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

From Unknown to Known: The Kirby Jenner story

September 25, 2022 By Gabby Gutierrez Leave a Comment

Celebrities are everywhere some are actor/actresses other are political figures, even the Kardashian were once unknown to the public eye until a spotlight was shine on them decades ago. Now they are one of the most followed group of people in social media and provide sponsorship for other brands and companies. However, in the mist of being famous in the public, many people will utilize that fame for notorious thing, but this person went in another direction. Meet Kirby Jenner, on his Instagram post his bio list amateur model, lover of all things, and fraternal twin to Kendell Jenner. For those that do follow the Kardashian (me not one) Kirby is not related to any of the Kardashian but is a composite editor that would insert himself into posts and videos that surround the Kardashian life.

https://www.instagram.com/tv/CWqus-FjCoh/?utm_source=ig_web_copy_link

His skills in editing and compositing are truly an art. There were point that I thought he was in a reel and talking with the other celebrities. His Instagram @KirbyJjenner, contain plethora of composited images and video that portray photoshoot with the well-known model in outfits and dresses, typical to any model shoot. However, there would Kirby right beside her in similar theme attire but perfectly pose in a comical way, which would disjoint or seamlessly flow with the digital content.

You may be asking, this is just simple green screening effect that can be done on any phone application, you are right but it’s the amount of time and adjustment to match lighting, outfit, dialogue, and camera tracking to create perfect seamless composite piece.

Kirby Jenner’s work has caught the eye of many people to be award for his skill and humor to the point that he was signed on for a Quibi series. In the series it features exists Kardashian episode that were editing to include Kirby Jenner in the adventure and life of the Kardashian family. At this point the Kardashian are aware of their missing family relative and appreciate the work that Kirby put into each post.

Using an existing popular element, someone was able to push their content to elevate themselves in their social media presences.

  • From an everyday composite editor to pseudo fraternal twin to celebrities, what are you opinion on using an existing platform to elevate you own?
  • Do you think this was a unique what to promote someone content and ow may could they maintain their presence?

 

Link:

https://www.hollywoodreporter.com/tv/tv-news/kirby-jenner-series-based-instagram-parody-lands-at-quibi-1258646/

https://therokuchannel.roku.com/details/8df528642e5055a682982c35923676cc/kirby-jenner

https://www.instagram.com/kirbyjenner/

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