Adobe Sensei is streamlining, assets and collecting data to optimize the campaign journey of potential customers and viewers for companies. By creating a tool that allows more room for experimentation across multiple departments, marketers and data analyst can work hand -in-hand with creative professionals to produce a curated experience for their targeted audiences. This agile method of creating accessible and flexible changes based on collected data, marketers can focus on reducing production time and anticipate what customers need to know.
Innovation in the creative industry is always evolving with new plugs-in, toolkits, and application that makes content production seamless across a company’s departments. Since video content has become a key source of advertisement for many companies, we see there are limitations in meeting the high demands and quantifying the outcomes.
Did my ad reach the people I wants? Is this the right platform for my target audience? What element did they like about it? All these questions need to be answered to know the progress of your customer’s journey, but how can you isolate those answers to be readable to your company?
The AI technology that comes with Adobe sensei can generate predicted performances and optimize delivery to customers. Today’s customers are looking for personalization, so companies need to find to monitor and pinpoint what work or identify potential causes to an anomaly in their target audience. Adobe Sensei give access to a repository of plugin and SDKs to update visual content to be suitable for platforms that cater to the customer’s experience. So, for a company that have limited staff this tool gives the opportunity for advertisers to explore a user friend tool at any skill level. A marketers will have the ability to search through previous concept art and images that can be updated and broadcast to the appropriate platform, then can analyze the response from customers. We see companies partnering with Adobe to user their AI technology to predict customer behavior to target audience using Adobe Sensei as their main tool. Big data can be easily costly for companies but with tools like Adobe Sensei we can possibly see more people learning using this tool to produce immersive campaigns.