Influencer marketing has become more and more popular as the world of social media marketing continues to expand. If you don’t completely understand what influencer marketing is it’s basically having someone extremely popular with a large social media following talk about how great your brand is. However, for a more formal definition influencer marketing is defined as “a type of marketing that focuses on using key leaders to drive a brand’s message to a larger market.”
The reason influencer marketing is becoming so widely popular is because it allows brands to expand their reach to a new target audience, it can be highly targeted and most importantly it’s authentic which is one thing that consumers look for most these days.
When Jayde Lovell spoke of her experience in the industry as an influencer one thing really stuck with me personally was when she said “influencers know their audience best and are very protective of them.”
As mentioned one of the key positives of influencer marketing is its authenticity. Consumers really believe in the influencers they follow, so as brands we must be extremely selective of which influencers we try to partner with. There has to be a fit there.
Probably most importantly brands need to know when to step back and let the influencer do what they do best, influence. It’s normal for brands to want to have total control, but in this instance that can be a total hindrance. That is why it’s extremely important to partner with an influencer that you can completely trust and whose target audience aligns with your brand’s marketing goals and in order to do this it all starts with total and complete communication from the beginning.