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Gina Benigno

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business
  • About
  • My Interests
  • My Work Experience
  • Samples of My Work
  • Resume

Virtual Reality | Buy Bacon with Your Eyes

November 16, 2016 By Gina Benigno Leave a Comment

https://www.youtube.com/watch?v=QXkzFGshtVQ Hormel Foods is taking virtual reality to a whole new level by integrating the intoxicating scent we all know and love into an innovative marketing and advertising campaign. The company's Black Market Bacon campaign, created to promote its premium thick-cut bacon line, not only brings a mobile virtual reality experience to its … [Read more...] about Virtual Reality | Buy Bacon with Your Eyes

The Great Sell-Out: Journalism vs. Content Marketing

October 15, 2016 By Gina Benigno Leave a Comment

Waleed Aly, media personality and writer for Australian television program The Project, addressed an audience at the Andrew Olle Media Lecture in Australia earlier this week.  He discussed how virality is clouding people's judgements of newsworthiness on a massive scale. "We can't really be surprised when we find the most successful content will be strident and provocative … [Read more...] about The Great Sell-Out: Journalism vs. Content Marketing

Facebook Flubs On Inflated Video Views

October 3, 2016 By Gina Benigno Leave a Comment

Over the past five years producing video content for Temple University, my focus has shifted dramatically to how video is received within the social media landscape.  Last year, we made the switch from sharing our YouTube video URLs to directly uploading the files to our Facebook page.  This was due largely in part to the insane amount of engagement we were receiving from the … [Read more...] about Facebook Flubs On Inflated Video Views

UX, UI and the Coffee Shop Test

July 18, 2016 By Gina Benigno Leave a Comment

We've learned about a lot of different terms and approaches to successful user experience design in the digital landscape this semester.  Many of those terms have generated debate and confusion.  VentureBeat writer, Mason Pelt acknowledges this confusion throughout his encounters in the professional world.  UX, UI... Same thing, right?  Wrong.  Pelt says the difference is … [Read more...] about UX, UI and the Coffee Shop Test

Snapchat’s Redesign Confuses the Hell Out of Me

June 13, 2016 By Gina Benigno Leave a Comment

After reading up on the principles of successful user interface design, I picked up my phone and started sifting through the various apps I've downloaded.  I arrived at Snapchat.  In recent weeks, the unique moment-sharing app has undergone some major changes in terms of its features and overall aesthetics.  Adweek writer, Lauren Johnson said, The goal of the redesign, of … [Read more...] about Snapchat’s Redesign Confuses the Hell Out of Me

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My information

  • About
  • My Interests
  • My Work Experience
  • Resume
  • Samples of My Work

Recent Posts

  • Virtual Reality | Buy Bacon with Your Eyes
  • The Great Sell-Out: Journalism vs. Content Marketing
  • Facebook Flubs On Inflated Video Views
  • UX, UI and the Coffee Shop Test
  • Snapchat’s Redesign Confuses the Hell Out of Me
  • User Testing to Enhance the Digital Experience

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