As a recent Rowan University graduate, I am eager to begin my career surrounding social media management and digital content curation.
I have four years of digital marketing experience in an entertainment headspace through previous internships with small music venues and record labels around the Tri-State area. At Philadelphia’s Voltage Lounge, I was responsible for being the immediate marketing contact for promoters and companies such as Live Nation. I promoted all events through our digital platforms, and edited our website to reflect up-to-date information. Additionally, I pursued a year-long internship with Atlantic Records where I was responsible in various market research opportunities for our developing artists, along with tracking monetization claims and key metrics, and providing creative assets for artists such as video cuts, edits, and gifs for posting. Moreover, I managed a widespread of artist social media accounts – notably Kelly Clarkson, Lizzo, Cardi B, Grouplove, and Xavier Wulf, along with Atlantic Records’ digital presence online and its indie sub-label Canvasback.
At Rowan University, I had the opportunity to pursue a leadership role for a club I co-founded called Rowan Alternative Music. I was able to establish a music scene at the university that deeply resonated with our arts community. As Vice President, I oversaw our entire live events committee, enhanced our social media following, and implemented a video task force to film and interview our artists. The club became one of the fastest growing clubs in Rowan history, and placed Rowan University as a creative hub. Additionally, I pursued a leadership position as part of Rowan University’s record label named Rowan Music Group. As the Head of Digital, I rebranded our internet presence, created various marketing materials for our digital team, and oversaw our social media.
Previous Work Portfolio
In high-school I was enrolled in a magnet performing arts program that encompassed both music and film production. Although I didn’t pursue film in college, I still have a passion for filming as a side hobby. Below is a collection of videos I have uploaded – ranging from filming live performances to editing Instagram formatted promotional content.
Social Media Management
Atlantic Records Digital Marketing Internship
Whether it was making social media posts, editing videos, creating short-links for market tracking, listing niche-influencers or making our intern newsletters – there was always something to do during my time here.
Examples of social copy:
- An example of logging in as Kelly Clarkson on Facebook and interacting with her most dedicated fans through her private “Team Kelly” Facebook group.
- Creating a Facebook geo-targeted post for our artists, in this example I created geo-targeted posts for Shoreline Mafia’s Facebook page in promotion of their tour.
- An example of a post I had made for Atlantic’s sub-label Canvasback.
Other creative assets:
- Above, an example of one of the Instagram stories I made for Atlantic’s Instagram account. In this example, I am showcasing one of Lizzo’s marketing activations concerning her latest single “Juice”.
- In the screenshots above, I had the opportunity to create an artist’s Facebook page from scratch. In these examples, I assisted Ghoss’ media presence.
- Editing info cards and creating end-screen annotations for all of our YouTube uploads that are set to premiere soon.
Rowan Music Group: Head of Digital
Rowan Music Group is a student-run record label at Rowan University that I participated in for three semesters. Since entering into my leadership role, I optimized our label’s functionality and helped bring in more brand awareness than before. I grew our followers on Instagram by 62%, rebranded our Twitter and Facebook profiles, introduced platforms such as Canva, Linkfire, and Crowdfire to the team, and created various social and video content.
Examples of social copy:
Live Event Planning and Marketing
For much of my undergrad I was actively involved in my local music scene at Rowan University. Alongside making flyers and managing the social profiles of venues I interned for, I also created a good portion of our marketing materials for Rowan Alternative Music, along with booking bands for our shows, and creating our social media presence. Rowan Alternative Music is an on-campus club I had co-founded with other likeminded students my freshman year. As Vice President I oversaw our live events committee, along with launching our own video committee.
Examples of flyers I’ve created:
Tongue Tied Magazine: Contributing Writer
Little Fox PR: Press Releases, Artist EPKs, Artist Biography
Social copy for school-affiliated profiles such as Rowan Music Group, Rowan Alternative Music