The music industry's relationship with Big Data is rather mutually exclusive. With the introduction of the internet came the rise of iPods, smartphones, streaming services, online fan clubs, subreddits, and all that galore; the direction of digital marketing for the music industry has relied heavily on data efforts to equate to possible record/merchandise/ticket … [Read more...] about The Music Industry’s Tune to Big Data
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“Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics
EXAMINING KOSAS COSMETICS Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for clean beauty. In fact, a Harper’s BAZAAR poll discovered more than 60% of women would be willing to spend on new brands if they were offering natural products [1]. Nestled … [Read more...] about “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics
NANOBYTE: Final Project (Semester One)
For Semester One of the MIS-DIM program, my team and I created a mock start-up titled "NANOBYTE", a digital pill that provides instantaneous feedback on a user's nutritional level. Our assignment was to provide a solution to a problem with the use of *possible* artificial intelligence, and create a pitch-deck that reinforces learned concepts from our digital marketing and … [Read more...] about NANOBYTE: Final Project (Semester One)
Now Playing: the Music Industry’s Dependence on Streaming
According to the RIAA (Recording Industry Association of America), music streaming services accounted for nearly 80% of all recorded music revenues in 2019. [1] The music industry has a love/hate relationship with technology: plain and simple. It’s biggest problem? Music piracy. With the advancement of technology, music piracy has evolved from copying cassette tapes to … [Read more...] about Now Playing: the Music Industry’s Dependence on Streaming
Artificial Intelligence in Music: The Making of the Next Popstar
Spotify, Apple Music, Tidal – these playlist platforms aren’t the only music-related companies that rely on artificial intelligence to suggest new music and hits. As a student who studied the ins and outs of music business operations as part of my undergraduate degree, the reliance on AI technology in the music industry has accelerated dramatically over the past few years. … [Read more...] about Artificial Intelligence in Music: The Making of the Next Popstar