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Gabriella Bruckner

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Gabi Bruckner

The Music Industry’s Tune to Big Data

April 14, 2021 By Gabi Bruckner Leave a Comment

The Music Industry’s Tune to Big Data

  The music industry's relationship with Big Data is rather mutually exclusive. With the introduction of the internet came the rise of iPods, smartphones, streaming services, online fan clubs, subreddits, and all that galore; the direction of digital marketing for the music industry has relied heavily on data efforts to equate to possible record/merchandise/ticket … [Read more...] about The Music Industry’s Tune to Big Data

“Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics

February 16, 2021 By Gabi Bruckner Leave a Comment

“Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics

EXAMINING KOSAS COSMETICS Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for clean beauty. In fact, a Harper’s BAZAAR poll discovered more than 60% of women would be willing to spend on new brands if they were offering natural products [1]. Nestled … [Read more...] about “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics

NANOBYTE: Final Project (Semester One)

January 17, 2021 By Gabi Bruckner Leave a Comment

NANOBYTE: Final Project (Semester One)

For Semester One of the MIS-DIM program, my team and I created a mock start-up titled "NANOBYTE", a digital pill that provides instantaneous feedback on a user's nutritional level. Our assignment was to provide a solution to a problem with the use of *possible* artificial intelligence, and create a pitch-deck that reinforces learned concepts from our digital marketing and … [Read more...] about NANOBYTE: Final Project (Semester One)

Now Playing: the Music Industry’s Dependence on Streaming

November 18, 2020 By Gabi Bruckner Leave a Comment

Now Playing: the Music Industry’s Dependence on Streaming

According to the RIAA (Recording Industry Association of America), music streaming services accounted for nearly 80% of all recorded music revenues in 2019. [1] The music industry has a love/hate relationship with technology: plain and simple. It’s biggest problem? Music piracy. With the advancement of technology, music piracy has evolved from copying cassette tapes to … [Read more...] about Now Playing: the Music Industry’s Dependence on Streaming

Artificial Intelligence in Music: The Making of the Next Popstar

October 22, 2020 By Gabi Bruckner Leave a Comment

Artificial Intelligence in Music: The Making of the Next Popstar

Spotify, Apple Music, Tidal – these playlist platforms aren’t the only music-related companies that rely on artificial intelligence to suggest new music and hits. As a student who studied the ins and outs of music business operations as part of my undergraduate degree, the reliance on AI technology in the music industry has accelerated dramatically over the past few years. … [Read more...] about Artificial Intelligence in Music: The Making of the Next Popstar

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Recent Posts

  • The Music Industry’s Tune to Big Data
  • “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics
  • NANOBYTE: Final Project (Semester One)
  • Now Playing: the Music Industry’s Dependence on Streaming
  • Artificial Intelligence in Music: The Making of the Next Popstar

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