Grocery delivery apps are certainly saturated at this point, with so many options to choose from – Insacart, Amazon Fresh, DoorDash, etc. – there’s one app in particular whose user experience excels above the rest.
But what does Shipt offer that the other competitors do not have? Their partnership with Target. This is where their app and platform excel.
According to a study conducted by Oracle on online grocery delivery methods, 72% choose to have their groceries delivered at home.
Shipt is a user-centered design model. The platform identified a need – a personal shopper – to run day-to-day errands with same-day delivery. It’s not limited to just grocery items, but also household necessities. Shipt is perfect for those who have hectic work schedules like myself, or parents who have their hands full with their newborn. During my first week at my new apartment, I was dealing with constant work fires – and my partner was working around the clock. We needed a shopper to purchase our basic necessities: a trash can, a shower tension rod, hangers, and command hooks.
The Shipt user experience is extremely streamlined. Through their app or website, you select which merchant you would like to purchase from, select your items and a delivery time, and wait for your Shipt shopper to text you when they’re there! As my shopper fulfills my shopping list, I get texts whether or not certain items are not available with offered suggestions for a replacement, and a nudge if I need anything else while they’re at the store. It’s great to have real-time communication with the person purchasing your groceries, because even so you receive images to make sure a certain item is alright. If you prefer to not receive text messages, you can simply select that if an item isn’t available, to not text you for alternatives but rather skip the item or choose what’s best.
Once a Shipt shopper is done shopping, you’ll receive a text and a real-time map to see where your is on the road. And because of COVID, your Shipt shopper delivers your items at your doorstep contact-less.
As a Target consumer, I browse the app constantly. Through Target’s ownership of Shipt, you can easily set up a Shipt delivery through the Target app without having to switch between apps. Most of all, all coupons and Target Circle points can be used for these orders. Through your Target app, you can see your Shipt order history and receipts for next-day returns.
Creating a Shipt account is extremely easy, (just a simple sign up with Apple, Google, Facebook, or any other email!) Shipt customers receive a 4 week trial of the service, should they choose their year-long subscription model.
What’s also a wonderful added benefit is that you can easily connect your rewards cards for the retailers Shipt works with.
So while there are plenty of apps that offer grocery delivery, Shipt differentiates itself with groceries AND other essentials, with superior communication between shopper and consumer.
Norfleet, Nicole. “Running a Tighter Shipt: Target-Owned Delivery Service Aims for Growth.” Star Tribune, Star Tribune, 26 Sept. 2020, www.startribune.com/target-owned-shipt-delivery-service-makes-changes-to-keep-forward-momentum/572539781/.
Oracle Blogs, blogs.oracle.com/retail/post/survey-finds-grocery-shoppers-opting-for-virtual-carts-during-pandemic.
“User-Centered Design Basics.” User-Centered Design Basics | Usability.gov, Department of Health and Human Services, 3 Apr. 2017, www.usability.gov/what-and-why/user-centered-design.html.
“Your Local Stores Delivered – Shipt Same-Day Delivery.” Shipt Grocery Delivery, www.shipt.com/.