Value Proposition

Value Proposition:

A life management tool for Millennial Moms that combines an integrated health tracker, content delivery system, and a community of like-minded individuals to create inspiration to live happier, healthier lifestyles.

• App is compatible with a variety of Fitbit devices, eliminating the need to purchase an additional device during pregnancy/first 18 months of child’s life
• Track steps, heart rate, caloric intake, weight, exercise, and sleep
• Receive personalized tips based on preferences specified in initial survey
• Connect with friends and join groups with individuals with similar interests; co create content through an instagramesque news feed