FitbitMom: All New. All You.

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Meeting Minutes

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Minutes are a tangible record of the meeting for its participants and a source of information for members who were unable to attend.

Please note our team minutes below:

 

Capstone Team Meeting #22

Program/Area Final Deliverable Discussion
Meeting Purpose Reviewing Final Deliverable Info and dividing up the remainder of the work.
Meeting Date 12/03/2017
Meeting Time 8:00 PM-9:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Sean, Matt, Patrick, Sarah
Minutes Taken By Jessica
Next Steps: Owner Due Date
Meet with Amy & Rebecca @ 7:30 PM All 12/4/17
Meet to put together feedback for Commonspace @ 7 PM All 12/6/17
Meet to review all edits made to fitbitmom site based off of feedback All 12/10/17
Decisions Made: (What, Why, Impacts)
Reviewing Commonspace Site:

Ashley – Project Proposal

Jessica – Company & Brandy Profile

Matt – Competitive Analysis & Market

Pat – Digital Analysis

Sarah – Project Plan

Sean – Data & Process Model

Shared:

Channels – Ashley & Jessica

Prototype – Matt & Pat

Project Site – Sean & Sarah

Final Presentation – All
Fixing our own site based off of feedback:

Proposal – Sean

Company Profile – Pat & Matt

Brand Profile (why)  – All

Digital Analysis –  Matt & Jess

Project Plan – Jess & Ashley

Channels – Patrick

Data & Process Model – Sarah & Sean

Prototype – Sean

Competitive Analysis  – Sarah

 
Discussion:  (Items/Knowledge Shared)
Discussed the deliverables for the upcoming due date for the capstone and divided up the work.
Miscellaneous Items:
None

Capstone Team Meeting #21

Program/Area Next Deliverable Discussion, Picking out sections for final presentation
Meeting Purpose Reviewing work completed in preparation for upcoming due date, and preparing slides for final 
Meeting Date 11/20/2017
Meeting Time 7:00 PM-7:30 PM
Meeting Location Webex
Attendees Sean, Jessica, Sarah, Matt, Patrick, Amy, and Rebecca
Minutes Taken By Pat
Decisions Made: (What, Why, Impacts)
  1. Sean will finish prototype by next week
  2. Sarah and anyone that can will create questions for the UI that users will answers to find specific layout they will use
  3. Final Presentation break down:
    Intro and Situational analysis: Matt (survey data will go here)
    Environmental analysis: Sean
    Always-on content strategy-Jessica
    Campaign/Activation- Pat
    Budget/resource plan-Sarah
    Measurement strategy and KPIs- Ashley
Next Steps: Due Date
Meet up on Monday 11/27 to go over final slides 11/27

Capstone Team Meeting #20

Program/Area Meeting With Becca and Amy – Recap After
Meeting Purpose Reviewing work completed in preparation for upcoming due date, and preparing for the next due date. Received feedback from Becca and Amy
Meeting Date 11/06/2017
Meeting Time 7:30 PM-8:10 PM
Meeting Location Webex
Attendees Sean, Jessica, Sarah, Matt, Patrick, Amy, and Rebecca
Minutes Taken By Sarah

 

Next Steps: Owner Due Date
Add FitMom Process Map Sean 11/28
Clean up Site Sarah 11/28
Change slide layout to include problem direct correlation to solution Sarah 11/28
Add Group Tasks TBD 11/28

 

Decisions Made: (What, Why, Impacts)
  1. Adding Process Map
  2. Create Task Slide
  3. Better highlight core problem  

 

Capstone Team Meeting #19

Program/Area 10/30 Meeting for Rough Draft Deliverable Discussion
Meeting Purpose Reviewed deliverables for the prototype, project deck, and memo rough draft due 10/30
Meeting Date 10/30/17
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Matt, Patrick, Sarah, Sean
Minutes Taken By Patrick
Next Steps: Owner Due Date
Create Budget and Resource Plan – Sarah/ Matt

Measurement Strategy – Sean/Ashley

 All 11/09/17
Meet Monday to review notes from Amy All 11/06/17

 

Decisions Made: (What, Why, Impacts)
  1. Went over prototype of app and company memo 
  2. Edited the deck for submission.
  3. Sean will look into how the survey will give moms different optCapstone Team Meeting #18

 

Program/Area 10/23 Meeting with Linda for Deliverable Discussion
Meeting Purpose Went over Linda’s feedback for Questionnaire and project deliverables (Campaign Activation & Editorial Calendar)
Meeting Date 10/23/17
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Matt, Patrick, Sarah
Minutes Taken By Matt

 

Next Steps: Owner Due Date
Make final touches of Campaign Activation & Editorial Calendar  Matt/Patrick 10/26/17
Meet Monday to review deliverables Memo, Prototype, and Project Deck All 10/30/17

 

Decisions Made: (What, Why, Impacts)
  1. Went over Sarah’s survey questions-refining wording and questions asked based on Linda’s feedback.
  2. Sean is still doing the rough draft of the prototype.
  3. Matt & Patrick in charge of Campaign Activation and Editorial Calendar-Reviewed deliverable at its current stage and would make final touches before submission on following Thursday 10/26.
  4. Ashley will continue compiling slides for Project Deck and will draft Memp.  

 

Capstone Team Meeting #17

Program/Area 10/19 Deliverable Discussion
Meeting Purpose Reviewing work completed in preparation for upcoming due date, and preparing for the next due date
Meeting Date 10/16/17
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Sean, Matt, Patrick, Sarah
Minutes Taken By Jessica

 

Next Steps: Owner Due Date
Campaign Activation & Editorial Calendar for class Matt/Patrick 10/26/17
Meet with Linda All 10/23/17

 

Decisions Made: (What, Why, Impacts)
  1. Went over Always on Content -Jess put together info in PPT for group to review
  2. Went over Sarah’s survey questions-everyone will go through questions and make changes as necessary in order to discuss with Linda, Amy, and Becca in weeks to come to finalize and get ready to send out.
  3. Sean is still doing the rough draft of the prototype.
  4. Matt & Patrick in charge of Campaign Activation and Editorial Calendar- Find diverse pictures of pregnant women working out for the posting examples & finding industry leaders on Twitter
  5. Ashley will put everything in Canva for Jess.  

 

Discussion:  (Items/Knowledge Shared)
Discussed the deliverables for the upcoming due date for the capstone and also the fall semester final project.

 

Miscellaneous Items:
None

Capstone Team Meeting #16

Program/Area Mentor Meeting with Linda
Meeting Purpose Review Feedback from Linda and Discuss next set of deliverables
Meeting Date 10/10/2017
Meeting Time 7:00-8:00PM
Meeting Location Webex
Attendees Ashley, Pat, Sean, Matt, Jessica, Sarah, Linda
Minutes Taken By Ashley

 

Next Steps: Owner Due Date
Survey Creation/Distribution Sarah/Team 10/16
Content Strategy Jessica 10/19
Campaign/Activation Plan & Editorial Calendar Pat/Matt 10/26
Project Deck, Memo to company leaders Ashley 10/30
Prototype Sean 10/30

 

Decisions Made: (What, Why, Impacts)
  1. Team discussed with Linda feedback on prior set of deliverables and path forward on how to improve project and really capture the brand’s story.
  2. Team discussed the division of responsibilities of upcoming deliverables.
  3. Made the decision that more data needs to be collected about the target audience through primary research in order to better complement the secondary research.

 

Discussion:  (Items/Knowledge Shared)
This session discussed prior deliverables and path forward. Started to discuss the different features that should be captured in the app. Brainstormed the use case for the prototype.

 

Capstone Team Meeting #15

Program/Area Deliverable Review
Meeting Purpose Touchbase on Oct. 6 deliverables
Meeting Date 10/4/2017
Meeting Time 9:00 PM-9:25 PM
Meeting Location Webex
Attendees Ashley, Pat, Sean, Matt, Jessica, Sarah
Minutes Taken By Sean

 

Next Steps: Owner Due Date
Value Prop/Monetary Model – Rough Draft Ashley/Pat 10/6
Analytics & Data/Process Flow – Rough Draft Sarah/Sean 10/6
Digital Analysis Matt/Jess 10/6

 

Decisions Made: (What, Why, Impacts)
  1. Team confirmed delivery of rough draft items for Friday, Oct. 6
Discussion:  (Items/Knowledge Shared)
This session was strictly a touchbase/open forum for any questions and concerns on deliverables for Oct. 6. The team briefly reviewed the Analytics Deliverables (Sarah) and aligned on the direction of the data analysis so far. All other members confirmed rough drafts delivery with no subsequent issues to present.

Capstone Team Meeting #14

Program/Area Deliverable Review
Meeting Purpose Reviewing content and creating process
Meeting Date 9/16/2017
Meeting Time 8:30 PM-9:30 PM
Meeting Location Webex
Attendees Ashley, Sean, Matt, Jessica, Sarah
Minutes Taken By Sarah

 

Next Steps: Owner Due Date
Update our individual slides and email Ashley ALL 9/27/17
Work on deliverables for our next meeting ALL 9/27-10/2

 

Decisions Made: (What, Why, Impacts)
  1. Going forward we will create our own slides in canvas
  2. We changed content
  3. Change order of slides
Discussion:  (Items/Knowledge Shared)
Talked about process going and the next set of deliverables.

Capstone Team Meeting #13

Program/Area Check-in Meeting with Linda
Meeting Purpose Reviewing deck with Linda and getting feedback going forward
Meeting Date 9/122/2017
Meeting Time 9:00PM-930PM
Meeting Location Webex
Attendees Ashley, Patrick, Sean, Matt, Sarah, Jessica
Minutes Taken By Patrick
Discussion:  (Items/Knowledge Shared)
Discussed the deliverables for the upcoming due date for the capstone and also the fall semester final project. Received suggestions from Linda on the deck outline and how to arrange the content. Try to narrow the focus more from a broader mom age to “brand new moms”/”moms to be”. Look to put more specific position roles within our bios. Look into signing up for apps like Baby Bump and try different stages to see how the interaction is with the app. 

 

Next Steps: Owner Due Date
Review material provided by Linda, and put into the appropriate areas of our project ALL 9/23/17
Decisions Made: (What, Why, Impacts)
  1. Moved next meeting with Linda to next Tuesday 10/03, because conflict with Amy’s meeting
  2. Set meet up for 09/23
  3. Look into editing bio’s 
  4. Review material Linda provided

Capstone Team Meeting #12

Program/Area Check-in Meeting with Amy & Rebecca
Meeting Purpose Reviewing project with Advisors and obtain feedback.
Meeting Date 9/18/2017
Meeting Time 7:30 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Patrick, Sean, Matt, Jessica, Sarah, Amy, Rebecca
Minutes Taken By Jessica
Next Steps: Owner Due Date
Digital analysis: What is the overall architecture of the digital platform or technology of interest? How does it work? What are the pros and cons of this technology or platform? How does it compare to competitors? What are the future growth prospects? What is the impact or use of the technology in the mobile or social space? Matt & Jessica 10/1/17
Utilize one of the tools learned in class to analyze the current state of the company from the perspective of your problem. Present the data in a way that is visually appealing and easy for upper management to understand.  (Tableau, Pivot Tables, R).   Sarah 10/1/17
Analyze and diagram the process you are trying to influence or change. What are the key processes you will impact? How will you persuade the actors to change? Sean 10/1/17
Value proposition: look at the monetary model.  How will Fitbit make money out of this? Partnerships, selling of information, advertisements, sell application? Patrick to focus on how the mom apps monetize (subscriptions, ads, etc). Ashley & Patrick 10/1/17
Decisions Made: (What, Why, Impacts)
  1. Look into the above information by 10/1/17 and re-group to finalize before the due date of 10/6/17.
Discussion:  (Items/Knowledge Shared)
Discussed looking at the software side of fitbit since they already have the devices. Look at the use cases (supporting me as a mom, tri-athlete, etc.)- Moms are looking for updates on health. Also suggested some data to look at: Mintel Reports- 1. Marketing to Moms US-September 2017 and 2. Wearable Technology-December 2016. They thought it would be good to look at the wearable market growth, innovate on the technology, and where is Fitbit/ the wearable market stagnant and where is it excelling. For data on Moms, look at how they spend their time online, health and prepping their bodies for pregnancy, what relevant info are they searching for.

**Look at Revenue Model: Sell data? Moms buy the app? How will we hit the market with this? Who pays for it? How will it be funded? Stakeholders? Moms?

***Zero in on Value Proposition to this segment: we are competing against apps & websites, not just wearables.

Rebecca likes our visually appealing layout of our Services page and our Mission & Vision page as well as our mission statement.

They also suggested looking at Mom Technology on the broad spectrum in relation to the competitive analysis. (Mom Market & Wearable Market) Capturing market share is a smart way to go.

*They mentioned there are baby sites and mom sites but not many that have both-there isn’t a lot of places for integrated info.

****Our approach (they think) should be to present to Fitbit as the Innovation Team.

Capstone Meeting # 11

Program/Area Deliverable Discussion and Meeting Prep
Meeting Purpose Reviewing what to discuss at upcoming meeting with advisors and separated deliverables for next due date.
Meeting Date 9/17/2017
Meeting Time 8:00PM-9-00PM
Meeting Location Webex
Attendees Ashley, Patrick, Sean, Matt, Sarah
Minutes Taken By Ashley 

 

Next Steps: Owner Due Date
Review material provided by Linda, and put into the appropriate areas of our project ALL 9/22/17
Send updated information for Review to Linda ALL 9/22/17
Discussed how we were going to make changes and fill in additional information after meeting with Amy and Rebecca ALL 9/18/17

 

Decisions Made: (What, Why, Impacts)
  1. Look more into the milllenial mom information that Linda sent 
  2. Divide up next deliverables after meeting with Rebecca and Amy

 

Discussion:  (Items/Knowledge Shared)
Discussed upcoming deliverable for capstone project, what to talk about with Amy and Rebecca, and divided up the assignment for the fall final project. Jessica scheduled Linda to be on the Monday night calls, biweekly. Sarah added more content and parts of the fall semester project to the site to paint a better picture, visually, of what fitmom is all about. 

Capstone Team Meeting #11

Program/Area September 15 Deliverable Discussion
Meeting Purpose Reviewing project with team. 
Meeting Date 9/14/2017
Meeting Time 7:30 PM-9:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Matt, Sarah, Sean
Minutes Taken By Matt

 

Next Steps: Owner Due Date
Review material provided by Linda, and put into the appropriate areas of our project ALL 9/22/17
Send updated information for Review to Linda ALL 9/22/17
Meet Sunday, September 17 to Begin Progress on Next Deliverable All 9/17/17

 

Discussion:  (Items/Knowledge Shared)
Pulled together all individual assignments to put together for the deliverable. Reviewed content and made final touches; after which the submission was made. After deliverable was put together, team discussed next steps for the project and deciding on the next the meeting. In the meantime, resources given by Linda would be looked at by members.

 

Capstone Team Meeting #10

Program/Area Introduction Mentor: Linda Descano
Meeting Purpose Reviewing project with Mentor and obtain feedback.
Meeting Date 9/11/2017
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Patrick, Sean, Matt, Linda, Sarah
Minutes Taken By Sarah

 

Next Steps: Owner Due Date
Review material provided by Linda, and put into the appropriate areas of our project ALL 9/22/17
Send updated information for Review to Linda ALL 9/22/17
Reach out to Linda to confirm bi-weekly meeting and send invitation. Jessica 9/17/17

 

Discussion:  (Items/Knowledge Shared)
Discussed Millennial women/moms.  How/why they rely on their smart phones. How they want more value. How Fitmom needs to bridge the gap between online and the real world. Possible partnerships with Cafe Mom, Baby bump or baby center. Linda recommended we download media kits from these sites. We also discussed partnerships with influencers. Talked about a customizing survey, similar to flipboard. We talked about finding out more about which devices moms buy, looking more into the mom market, looking at what kind of information the want, and where the line gets drawn with privacy. We talked about getting government data relating to millennial moms for tableau.  We talked about finding out more about the ROI. We need to nail down what early mom means. The price needs to be lower. And make sure there is a android platform.

 

Capstone Team Meeting #9

Program/Area Check-in
Meeting Purpose Reviewing rough draft deliverables 
Meeting Date 9/10/2017
Meeting Time 8:00 PM-8:30 PM
Meeting Location Webex
Attendees Ashley, Patrick, Sean, Matt, Sarah
Minutes Taken By Sean

 

Next Steps: Owner Due Date
Continue working on Capstone delivery items ALL 9/15/17

 

Discussion:  (Items/Knowledge Shared)
Brief review of content currently in Fitmom project site to ensure delivery items are on track. Everything was looking OK so far.

Prep discussion for meeting with Linda. Confirmed Sean could still lead webex with Linda in Jessica’s absence.

Tabled – linking minutes to google drive. 

 

Capstone Team Meeting #8

Program/Area Sept. 15 Deliverable Discussion
Meeting Purpose Reviewing work completed in preparation for upcoming due date, and preparing for the next due date
Meeting Date 9/07/2017
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Ashley, Jessica, Sean, Matt
Minutes Taken By Ashley

 

Next Steps: Owner Due Date
Project Plan Development Jessica/Ashley 9/10/17
Looking into adding a link to meeting minutes Sean 9/10/17

 

Decisions Made: (What, Why, Impacts)
  1. Decided to add a link to meeting minutes in google drive to FitMom site.
  2. Decided Sean will host the next meeting is Jess is unable to attend due to the hurricane
  3. Decided Ashley will complete the project plan if Jess doesn’t have access to the internet

 

Discussion:  (Items/Knowledge Shared)
Discussed the deliverables for the upcoming due date for the capstone and also the fall semester final project. Developed a plan in case a Jess is affected by the hurricane.

 

Capstone Team Meeting #7

Program/Area Project Proposal Discussion
Meeting Purpose Divide Tasks
Meeting Date 8/30/2017
Meeting Time 9:00 PM-9:20 PM
Meeting Location Webex
Attendees Sarah, Sean, Jessica, Ashley, Patrick, Amy, & Rebecca
Minutes Taken By Sarah Cassidy

 

Next Steps: Owner Due Date
Talk About Who Will do Meeting Minutes TBD 9/10/17
Review Everyone’s Work Everyone 9/10/17
Review Deliverables for Class and Create Everyone 9/10/17

 

Decisions Made: (What, Why, Impacts)
Divided Topics:

Matt – Company Profile

Patrick – Competitor’s Analysis

Sarah – Market Analysis

Sean – Brand Profile

Ashley and Jessica – Project Plan

 

Discussion:  (Items/Knowledge Shared)
Talked about schedules, meeting days and divided project.

 

Capstone Team Meeting #6

Program/Area Project Proposal Discussion
Meeting Purpose Review Proposal/Change Topic/Create New Proposal
Meeting Date 8/28/2017
Meeting Time 7:00 PM-8:00 PM
Meeting Location Webex
Attendees Sarah, Sean, Matt, Jessica, Ashley, Patrick, Amy, & Rebecca
Minutes Taken By Sarah Cassidy

 

Next Steps: Owner Due Date
Send new proposal to Amy Jessica 8/28/17
Meet to divvy up research areas Everyone 9/06/17

 

Decisions Made: (What, Why, Impacts)
  1. Changed topic to FitMom

 

Discussion:  (Items/Knowledge Shared)
Discussed the pros and cons of staying with SEPTA.  Decided after re-evaluating that FitMom was the better project for our team. 

 

Capstone Team Meeting #5

Program/Area Project Proposal Discussion
Meeting Purpose Review proposal with Amy & Rebecca
Meeting Date 8/25/2017
Meeting Time 11:45 AM-12:30 PM
Meeting Location Webex
Attendees Sarah, Sean, Matt, Jessica, Ashley, Patrick, Amy, & Rebecca
Minutes Taken By Jessica Smith

 

Next Steps: Owner Due Date
Review info from meeting with Amy & Rebecca Everyone 8/28/17
Come to Team Meeting 8/28 ready to pick a final topic Everyone 8/28/17

 

Decisions Made: (What, Why, Impacts)
  1. Agreed to meet Monday to lock down topic & prepare new proposal

 

Discussion:  (Items/Knowledge Shared)
  1. Public Transit Model for major cities
    1. App to scale & sell to municipalities
      1. Skookul app
    2. SEPTA PASS
      1. Already getting real time data
    3. Urban Planning Considerations
    4. Build out from customer service perspective
    5. Utilization issues/rates
  2. FitBit & Pokemon

**Make a solution for one part of the industry we choose**

 

Capstone Team Meeting #4

Program/Area Project Proposal Revision of Ideas
Meeting Purpose Review other options for project proposal & to pick a date to meet with Amy
Meeting Date 8/21/2017
Meeting Time 7:00-7:30 PM
Meeting Location Webex
Attendees Sarah Cassidy, Sean Houlihan, Matt Senderling, Jessica Smith, Ashley Louth
Minutes Taken By Jessica Smith

 

Next Steps: Owner Due Date
Email Amy to confirm meeting time of 8/25/17 @ 11:45 AM Sarah ASAP
Set-up Webex for next team meeting Jessica 8/22/17

 

Decisions Made: (What, Why, Impacts)
  1. Agreed on date to meet with Amy-waiting on Amy’s response
  2. Next team meeting time to discuss next steps 8/28/17 @ 7 PM

 

Discussion:  (Items/Knowledge Shared)
  1. Review of other project ideas to be shared with Amy.

Capstone Team Meeting #3 

Program/Area Project Proposal
Meeting Purpose Review and Finalize Project Proposal
Meeting Date 8/10/2017
Meeting Time 8:00-9:00 PM
Meeting Location Google Hangout
Attendees Sarah Cassidy, Sean Houlihan, Matt Senderling
Minutes Taken By Sean Houlihan

 

Next Steps: Owner Due Date
Populate Canva proposal template with final copy & submit Ashley Louth 8/14/2017
Coordinate Next team meeting Entire Team 8/17/2017

 

Decisions Made: (What, Why, Impacts)
  1. Agreed on final Project Proposal details
  2. Next team meeting time to be determined over email communication with rest of team

 

Discussion:  (Items/Knowledge Shared)
  1. Review of questions/concerns in Google Doc commentary
  2. Aligned on edits made to the Project Proposal Google Doc
  3. Finalized minor additions to the Google Doc

 

Capstone Team Meeting #2

Attended: Patrick, Ashley, Matt, Jessica & Sarah

Ashley found a great template on Canva to submit Project Proposal.

Patrick, Matt, Ashley, and Jessica made changes to the proposal that Sean started.

Sarah joined the call and we agreed to meet tomorrow 8/10/17 @ 8 PM to finalize the project proposal.

Tasks to do between now and then:

Review the edits Patrick, Ashley, Matt and I made

Review the edits that Sarah will be making tonight/tomorrow

Make any of your own edits and come prepared to finalize the proposal

 

Capstone Team Meeting #1

All in Attendance

Ideas-

Sarah’s Idea: Pokemon Figures + App

  • Scavenger/ Gotta Catch Em All / Virtual experience – VR
    • Partner with Action figures
    • Ton of flexibility
    • Sarah is connected to the industry
  • Build off success of Pokemon Go!

Sean’s Idea : Fitbit

  • Connect with other communities
  • New device features
  • Comp to apple watches & cheaper alternatives

Etsy

  • How do they grow
  • Future risk
  • Amazon Venture

Ashley’s Idea: Macy’s

  • Potential to redo store/is this too big of a scope
  • Store Closing

SEPTA

  • Terrible App
    • Bad Information
    • User experience
  • Bad Website
  • Comparable to other Transit Apps
    • No designer

Home Depot/Lowe’s Plants

  • Be the IKEA of Plants/Gardening
  • Lowe’s shows you what to plant together
  • Does this for every product (could be for plants – interactive already maybe)
  • Region Specific based on locations

Decision(s)-

We decided to run with the SEPTA idea. Shown in RED above.

Next Steps & Action Items: 

Meet Wednesday, August 9th from 7 PM – 9 PM

  • Work on flushing out Project Proposal to submit by the August 14th Deadline

Jess will set up a Webex for us

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