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    • Why FitbitMom?
    • Millennial Mom Environment
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FitbitMom: All New. All You.

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

About

Welcome to fitbitmom:

Helping you exercise, eat, sleep and live better

MS Digital Innovation in Marketing Capstone Project 2017, Fox School of Business, Temple University

Team Members: Patrick Yurista, Ashley Louth, Matt Senderling, Sarah Cassidy, Sean Houlihan, Jessica Smith

Project Selection: fitbitmom

Fitbit is going through a difficult time competing in the current wearable tech market. In order to stay competitive, we are suggesting for them to create a new product, with many applications, primarily focusing on an application for moms – fitbitmom. The application will focus on mother’s health during and post pregnancy.

Project Scope

In Scope:

  • Application Platform Optimizations (including prototype)
  • Brand Extension
  • Marketing Opportunities
  • Digital Capability Analysis
  • Data & Process Model Analysis
  • E-commerce Opportunities
  • Partnership Recommendations
  • Competitive Analysis

Out of Scope:

  • Pricing Recommendations
  • Creation of Marketing Material

High-Level Requirements

This project will focus on expanding the product offering suite of Fitbit to include specialized features/apps – specifically for moms/expecting-parents. Planned deliverables include:

  • Review & Analysis of current the Customer Journey, Competitors, Millennial Mom Market and Opportunities
  • Proposal for New Features/Functionalities
  • Development of a Prototype for a “fitbitmom” App Experience

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