The purpose of the meetup is to provide students & faculty with the opportunity to engage in a less formal environment. These meetings should be scheduled for 1 hour each week via WebEx and the topics should be loose or even completely open. Some things that have worked well and are encouraged are:
- Invite guest experts and industry leaders to the meetup to discuss the topic or their path to success in digital – allow time for Q&A with the students
- Lab – utilize the time to review a specific technical concept, for example, an excel skills working session that is relevant to the class
- Case study review – review the cases covered in class in more depth if there are questions.
Students should be provided with the chance to ask questions of the faculty, converse with each other and network with guests or other students. Guests may be digital marketing experts, alumni or members of the advisory council. It is helpful to provide the linkedin bio of the guest prior to class. Many will include the linkedin bio as a link in the Master Schedule.
Each section meets every other week and the faculty member assigned to that week should join the meeting and be available for discussion.
Meetups must begin promptly each week. They should not to go past the designated end time.