If you’re like me, you don’t always like change. So, when it comes to my technology I’ve found that I like Apple products over Android products. However this wasn’t always the case. Initially I thought Apple was just something people bought for status or so that they could say they had the latest technology. But it wasn’t until I bought my first iPhone in college that I realized how much I enjoyed the usability Apple products offered as well as the consistency in design. But the thing I found that I like most about Apple products are that they can be integrated across devices. Whether it’s the iPhone, Apple Watch, Mac, iPad, etc. Apple offers its users a unified experience amongst all their devices.
In the United States over 57.91% of the population prefers iOS over Android (as of 2019). But it’s not just the iOS platform that I think outweighs the benefits of Apple vs. Android; “it’s how the software and hardware complement each other”. It seems like Apple has realized that their users like this feature and have decided to make it even easier for its users. Apple announced that they, for the first time, will allow developers to rework their iPad applications so that they can run on Mac computers. This development continues to push towards Apple offering its users a unified experience.
The success of Apple doesn’t merely rely on consistency but I think it’s a good place to start when it comes to comparing Apple and Android. The key factor behind the need for consistency is that it allows its users to not have to think about how they are going to interact with their technology.