Marketing and Digital Media Specialist
Temple University | Philadelphia | December 2018-Present
- Strategize, design, implement, and track all marketing efforts for: Office of Off-Campus Programs and Training, Office of Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-College Programs, and the Osher Lifelong Learning Institute.
- Manage all social media pages for the aforementioned units within University College – post, track, and analyze social data
- Drive enrollments and brand awareness for University College’s non-credit portfolio – over 17,800 enrollments for 2019
- Regularly meet with University College leadership to discuss marketing strategies and implementation
- Provide training and manage student workers each semester
Marketing and Social Media Coordinator
Focus Pointe Global (recently acquired by Schlesinger Group) | Philadelphia | September 2016-November 2018
- Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
- Updated websites with industry-related articles, polls, app developments
- Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
- Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
- Supervised and trained interns each semester
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