Marketing and Digital Media Specialist
Temple University-University College | Philadelphia | December 2018-Present
- Strategize, design, implement, and track all marketing efforts for five departments within University College: Off-Campus Programs and Training, Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-college Programs, and the Osher Lifelong Learning Institute
- Manage all social media accounts for all departments − schedule, post, track, and analyze social analytics
- Drive enrollments and brand awareness for all departments − over 22,000 enrollments for fiscal year 2021
- Generate $40,000 in new revenue for Off-Campus Programs and Training by teaching a series of website development courses
- Led a team of five in developing a new program’s website
- Collaborate regularly with University College leadership to discuss marketing strategies and implementation
- Launch new programs and execute marketing campaigns in collaboration with external client partners and internal stakeholder partners
- Supervise, train, and manage student workers across portfolio of program offices
Marketing and Social Media Coordinator
Focus Pointe Global (recently acquired by Schlesinger Group) | Philadelphia | September 2016-November 2018
- Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
- Updated websites with industry-related articles, polls, app developments
- Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
- Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
- Supervised and trained interns each semester
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