Resume

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Summary

With a strong background in social media management, graphic design, and marketing coordination, I provide a unique perspective and contribute valuable insight to the strategic marketing efforts of the Non-Credit portfolio within University College.

Education

B.A. Advertising Art Direction | Temple University’s Klein School of Media and Communication | Philadelphia, PA | 2012-2016

Skills

Facebook and Ads Manager | Twitter and Ads Manager | Instagram | Hootsuite | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Adobe Spark | Photography | Microsoft Office

Experience

Marketing and Digital Media Specialist

Temple University-University College | Philadelphia | December 2018-Present

• Strategize, design, implement, and track all marketing efforts for five departments within University College: Off-Campus Programs and Training, Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-college Programs, and the Osher Lifelong Learning Institute
• Manage all social media accounts for all departments − schedule, post, track, and analyze social analytics
• Drive enrollments and brand awareness for all departments − over 22,000 enrollments for fiscal year 2021
• Generate $40,000 in new revenue for Off-Campus Programs and Training by teaching a series of website development courses
• Led a team of five in developing a new program’s website
• Collaborate regularly with University College leadership to discuss marketing strategies and implementation
• Launch new programs and execute marketing campaigns in collaboration with external client partners and internal stakeholder partners
• Supervise, train, and manage student workers across portfolio of program offices

Marketing and Social Media Coordinator

Focus Pointe Global | Philadelphia | September 2016-November 2018

• Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
• Updated websites with industry-related articles, polls, app developments
• Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
• Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
• Supervised and trained interns each semester

Social Media Intern

Temple University Admissions | Philadelphia | August 2015-December 2015

• Created and managed all Twitter and Instagram content using Hootsuite to write, organize, and schedule content
• Managed TU Owl Eyes Instagram project, including interviewing and selecting candidates to participate in the project

Volunteering

Communications Committee Co-Chair | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2020-Present

Programming Committee Member | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2019-December 2020