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Summary
With a strong background in social media management, graphic design, and marketing coordination, I provide a unique perspective and contribute valuable insight to the strategic marketing efforts of the Non-Credit portfolio within University College.
Education
B.A. Advertising Art Direction | Temple University’s Klein School of Media and Communication | Philadelphia, PA | 2012-2016
Skills
Facebook and Ads Manager | Twitter and Ads Manager | Instagram | Hootsuite | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Adobe Spark | Photography | Microsoft Office
Experience
Marketing and Digital Media Specialist
Temple University-University College | Philadelphia | December 2018-Present
- Strategize, design, implement, and track all marketing efforts for five departments within University College: Off-Campus Programs and Training, Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-college Programs, and the Osher Lifelong Learning Institute
- Manage all social media accounts for all departments − schedule, post, track, and analyze social analytics
- Drive enrollments and brand awareness for all departments − over 22,000 enrollments for fiscal year 2021
- Generate $40,000 in new revenue for Off-Campus Programs and Training by teaching a series of website development courses
- Led a team of five in developing a new program’s website
- Collaborate regularly with University College leadership to discuss marketing strategies and implementation
- Launch new programs and execute marketing campaigns in collaboration with external client partners and internal stakeholder partners
- Supervise, train, and manage student workers across portfolio of program offices
Marketing and Social Media Coordinator
Focus Pointe Global | Philadelphia | September 2016-November 2018
- Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
- Updated websites with industry-related articles, polls, app developments
- Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
- Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
- Supervised and trained interns each semester
Social Media Intern
Temple University Admissions | Philadelphia | August 2015-December 2015
- Created and managed all Twitter and Instagram content using Hootsuite to write, organize, and schedule content
- Managed TU Owl Eyes Instagram project, including interviewing and selecting candidates to participate in the project
Volunteering
Communications Committee Co-Chair | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2020-Present
Programming Committee Member | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2019-December 2020
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