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Erin Mihalik

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    • Animal Crossing New Horizons and Pocket Camp: What’s better about mobile?
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    • The Past, Present, and Future of Influencer Marketing
    • Waze: Designed with its Users in Mind
    • The Triple Constraint – Marketing Edition
    • Yale Art School – Amazing prank or UX nightmare?
    • Gamification Strategy as Brand Activation
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Resume


Download Resume | Visit my website

Summary

With a strong background in social media management, graphic design, and marketing coordination, I provide a unique perspective and contribute valuable insight to the strategic marketing efforts of the Non-Credit portfolio within University College.

Education

B.A. Advertising Art Direction | Temple University’s Klein School of Media and Communication | Philadelphia, PA | 2012-2016

Skills

Facebook and Ads Manager | Twitter and Ads Manager | Instagram | Hootsuite | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Adobe Spark | Photography | Microsoft Office

Experience

Marketing and Digital Media Specialist

Temple University-University College | Philadelphia | December 2018-Present

  • Strategize, design, implement, and track all marketing efforts for five departments within University College: Off-Campus Programs and Training, Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-college Programs, and the Osher Lifelong Learning Institute
  • Manage all social media accounts for all departments − schedule, post, track, and analyze social analytics
  • Drive enrollments and brand awareness for all departments − over 22,000 enrollments for fiscal year 2021
  • Generate $40,000 in new revenue for Off-Campus Programs and Training by teaching a series of website development courses
  • Led a team of five in developing a new program’s website
  • Collaborate regularly with University College leadership to discuss marketing strategies and implementation
  • Launch new programs and execute marketing campaigns in collaboration with external client partners and internal stakeholder partners
  • Supervise, train, and manage student workers across portfolio of program offices

Marketing and Social Media Coordinator

Focus Pointe Global | Philadelphia | September 2016-November 2018

  • Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
  • Updated websites with industry-related articles, polls, app developments
  • Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
  • Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
  • Supervised and trained interns each semester

Social Media Intern

Temple University Admissions | Philadelphia | August 2015-December 2015

  • Created and managed all Twitter and Instagram content using Hootsuite to write, organize, and schedule content
  • Managed TU Owl Eyes Instagram project, including interviewing and selecting candidates to participate in the project

Volunteering

Communications Committee Co-Chair | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2020-Present

Programming Committee Member | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2019-December 2020

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Recent Posts

  • Animal Crossing New Horizons and Pocket Camp: What’s better about mobile?
  • My (lack of) Social Media Governance – and What I Hope to Do About It
  • The Past, Present, and Future of Influencer Marketing
  • Waze: Designed with its Users in Mind
  • The Triple Constraint – Marketing Edition
  • Yale Art School – Amazing prank or UX nightmare?

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Copyright © 2022 · Erin Mihalik
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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