Resume

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Summary

With a strong background in social media management, graphic design, and marketing coordination, I provide a unique perspective and contribute valuable insight to the strategic marketing efforts of the Non-Credit portfolio within University College.

Education

B.A. Advertising Art Direction | Temple University’s Klein School of Media and Communication | Philadelphia, PA | 2012-2016

Skills

Experience

Marketing and Digital Media Specialist

Temple University-University College | Philadelphia | December 2018-Present

Strategize, design, implement, and track all marketing efforts for five departments within University College: Off-Campus Programs and Training, Non-Credit and Continuing Education, Real Estate Institute, Summer and Pre-college Programs, and the Osher Lifelong Learning Institute
Manage all social media accounts for all departments − schedule, post, track, and analyze social analytics
Drive enrollments and brand awareness for all departments − over 22,000 enrollments for fiscal year 2021
Generate $40,000 in new revenue for Off-Campus Programs and Training by teaching a series of website development courses
Led a team of five in developing a new program’s website
Collaborate regularly with University College leadership to discuss marketing strategies and implementation
Launch new programs and execute marketing campaigns in collaboration with external client partners and internal stakeholder partners
Supervise, train, and manage student workers across portfolio of program offices

Marketing and Social Media Coordinator

Focus Pointe Global | Philadelphia | September 2016-November 2018

Redesigned and executed new branding across all company documents, videos, web content, marketing “swag,” and signage
Updated websites with industry-related articles, polls, app developments
Co-managed 19 Facebook pages, 18 Twitter accounts, and 2 Instagram accounts
Utilized Facebook Ads Manager to promote focus groups to clients’ target demographics
Supervised and trained interns each semester

Social Media Intern

Temple University Admissions | Philadelphia | August 2015-December 2015

Created and managed all Twitter and Instagram content using Hootsuite to write, organize, and schedule content
Managed TU Owl Eyes Instagram project, including interviewing and selecting candidates to participate in the project

Volunteering

Communications Committee Co-Chair | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2020-Present

Programming Committee Member | UPCEA Marketing & Enrollment Management Seminar Planning Committee | December 2019-December 2020