Gamification Strategy as Brand Activation
Throughout the semester, we talked a lot about brand activation in class. This concept is one that stood out to me the most, because it really goes hand in hand with the whole concept of building a brand with the “why” in focus. What is brand activation? …
By Erin Mihalik ⋅ April 17, 2021
Dungeons and Dragons and COVID-19: A Critical Success
This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger Things. An article was published by NPR recently titled, “The ‘Critical Role’ of Dungeons and Dragons During the Pandemic” …
By Erin Mihalik ⋅ February 16, 2021
Pokémon Go Meets Environmental Cleanup
Back in October, our cohort was tasked with writing a blog post about a wicked problem taking place in society today. The wicked problem I chose to address was the global problem of climate change and water pollution. This is such a vast problem that it’s hard to break down into small pieces to focus on individual issues we can address and try to solve …
By Erin Mihalik ⋅ November 18, 2020
The Wide World of Esports: How AI is Changing the Game
OK, I’ll admit it: I’ve never been a huge sports fan. I tried for a while to be a New York Giants fan like my dad, but the jersey never quite fit. Video games, however, were far more interesting to me. Lately, I’ve been hearing the term “eSports” more frequently, and a conversation with some gamer friends sparked my curiosity to understand more about this rising phenomenon …
By Erin Mihalik ⋅ October 25, 2020
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