Here is a video I made leveraging Typito. It's a program that helps making social media friendly videos! My example was for Expedia.com and I envision this posted on their Instagram page. Typito was great because you can choose different sizes, sample text styles, and stock videos/images. My intent with this video was to be quick to the point and enjoyable. Using … [Read more...] about Social Media Video
Before 2015 when you’d think luggage you’d think Samsonite, Tumi, or Travelpro just to name a few. Born in the age of the internet, Away has risen the ranks and has become one of the most recognizable brands in the category. This didn’t just happen by accident. Marketing content has propelled the company’s start up success. Since their start Away has sold more than 300,000 … [Read more...] about Away: Travel Company Propelled By Content
Cancel Culture: brands today have either been hit head on with it or at the very least narrowly missed a collision with it. One way or another brands today are aware of this public shaming social media trend where people crowd source together in “calling out” offenders spanning from individuals to large corporations for behavior that is perceived to be wrong or problematic. … [Read more...] about Cancel Culture Recovery
The traditional advertising model focuses on three stages. The first touchpoint, the stimulus, is typically a form of direct marketing (i.e. TV Ad) that broadcasts the brand message to as many people as possible. After that nothing was really focused on until the customer’s retail experience in store or at the point-of-sale, this was known as the First Moment of Truth (FMOT). … [Read more...] about Amazon Capitalizing on the Zero Moment of Truth
The name Clear likely rings a bell. They are a biometrics company that provide an alternative and faster option through airport security. They have no expanded into a new space: sporting events. Clear has partnered with the Seattle Seahawks - NFL football team, Sounders FC - MLS soccer team, and Mariners - MLB baseball team to allow Clear member fans to pass through security … [Read more...] about CLEAR Process Win: Fast Pass For Airports & Now Sporting Events.