MS Digital Innovation in Marketing, Fox School of Business, Temple University
A strategic communications professional with deep experience in higher education and healthcare who brings a strong track record of elevating and advancing organizations.
I employ a mix of storytelling, distinctive voice, compelling messaging, channel strategy, user focus and audience segmentation to execute successful public relations and marketing. To stand out, I strive to take brands beyond the traditional by creating and celebrating innovative opportunities and experiences.
A longtime Philadelphian and lover of big cities worldwide, I travel despite a major fear of flying; read voraciously – a mix of fiction and non – and ebooks (can’t do print anymore); and generally have always consumed tons of media – movies, TV, social. It’s what makes my work so fun (it’s part of my job) and what compels me to analyze as I consume: that news story didn’t answer viewers’ fundamental question; this brand isn’t sticking to its promise.