Fact: 67 percent of women wear a size 14 or higher. Yet, they only make up the 2 percent, or less, of the images that we see in daily media. That statement hit me hard after reading. After reading Refinery29’s 67 Percent Project, I dug deeper. I looked on istock, Pinterest, Instagram, and pretty much any media outlet I could think of and realized that the majority of photos showcased show men and women with impossible body standards to compare to. Yet why isn’t the majority of the population being represented?
“Plus-size women are not niche, but the norm; not just a lone column in a magazine, website, or community they are community itself” a comment from one of the women featured in this campaign.
Refinery29 recently did a storytelling campaign, concluding that about 67% of American women are a size-14 and above. Meanwhile, only 2% of images in the media represent these women. They had a plan to change that. They interviewed and featured women of all sizes, getting their perspective on being the majority. Teaming up with Getty, Layne Bryant, and Aerie, they aimed to produce a more accurate and diverse representation of women. Resulting in “The 67% Collection.” The collection, featured on Getty, offers a range of body types and appearances representing what the majority of real women look like.
Refinery29 took it a step further and incorporated the inclusive representation across its entire website, newsletters, and social pages. Refinery29 was asking everyone to be a part of this call to action to have more accurate depictions of women across all platforms by using the hashtag #seethe67 and “be seen.”
This project is raising awareness of an unconscionable bias we have in the so-called standards of beauty. For any young girl growing up, seeing those picture-perfect images of models in magazines and on social media, it could be devastating to one’s self-confidence. I would much rather see more inclusivity of all shapes, sizes, skin color and background represented in the media so future generations can feel represented.