As we read in the case study, social media had a huge influence on the success of Hamilton both on and off-Broadway. The Pulitzer Prize and Tony award-winning show tells the story of the American founding father Alexander Hamilton through R&B, hip-hop and soul music. Tickets were (and still are) almost impossible to get, and the soundtrack has been streamed nearly half a billion times. Hamilton has 1.2 million followers on Instagram and 841.6k followers on Twitter and counting. Celebrities and politicians, including Kerry Washington, Amy Schumer, and the Obamas, have gushed about the show, and many have seen it more than once.
Its success has led Hamilton alum’s to other post-show projects, some starring in shows on Netflix, others were able to snag other Broadway hits. Before the shows original cast separated in 2016, the 160-minute show was filmed and directed by Thomas Kail. Lin-Manuel Miranda knew this would give fans who possibly can’t afford to see the show a cinematic stage performance at home. It has recently been released that Disney bought the rights to the film with a record-breaking deal of $75 million, coming in the fall of 2021. It will be shown initially in theatres then will be released to stream on Disney+. For all of those who have been unable to afford or even find tickets to the live show, here is their opportunity to experience the real thing either from the comfort of their home or their local theatre.
Although Miranda still remaining a free agent, with the Disney acquisition of Hamilton, one would think it’s only a matter of time before they start utilizing his talents for future Disney projects. His creative thinking and talent for creating music is the perfect match for anything Disney related. Whether by seeking his expertise to aid other movies and projects, or even the potential for a full-fledged film adaptation for “Hamilton”. Similar to “Beauty and the Beast”, it is probably years down the road, but there’s the hope that fans get to experience Hamilton in a whole other way. If the potential full adaptation or even just showing the live filmed original cast version gains even close to as much success as “Beauty and the beast” did, then it’s safe to say that Disney made the right decision with forking up the hefty price tag.
Murray, Megan. “Hamilton Won More than Twitter.” Harvard Business Publishing, 2016,.