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Emily Broxton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

social media

Holiday Shopping and Social Media

December 2, 2019 By Emily Broxton Leave a Comment

With the holiday shopping season in full effect, it’s important for brands to understand the buying behavior of their target demographic.  And, if that group contains Millennials and Gen-Z’ers, they should make sure they are visible on social media sites. Although they may be strapped for cash, Millennials plan to spend more than $200 on holiday shopping this year, and 22% of … [Read more...] about Holiday Shopping and Social Media

Saturation & Success in Influencer Marketing

December 1, 2019 By Emily Broxton Leave a Comment

I work for an e-commerce beauty company that has built its success on revenue-driven influencer marketing.  In the beginning of the brand’s life five years ago, one of my colleagues suggested to the CEO that we try selling our products through YouTubers.  From that suggestion, we’ve scaled our influencer marketing team to a level that generates millions of dollars in sales … [Read more...] about Saturation & Success in Influencer Marketing

Change Management in Instagram’s “Like Removal”

August 7, 2019 By Emily Broxton Leave a Comment

With digital marketing being an ever-changing frontier, change management is one of the most important disciplines in this field. Instagram’s imminent removal of their infamous “like” feature means that this Facebook-owned company needs to adopt some enterprise change management tactics in order to lessen the blow that change inevitably brings. Scientifically speaking, there … [Read more...] about Change Management in Instagram’s “Like Removal”

Influencers: Brand Activators

April 14, 2019 By Emily Broxton Leave a Comment

Brand activation, or the act of creating awareness and excitement about a brand by means of some sort of interaction or experience, is a very effective strategy used by emerging companies looking to make a name for themselves, and existing ones that want to rebrand.  One of the most famous examples of this technique is Oscar Mayer’s Weinermobile. A more common example of brand … [Read more...] about Influencers: Brand Activators

The Relevancy of Engagement in Influencer Marketing

February 15, 2019 By Emily Broxton Leave a Comment

With the rise of popularity in social media, influencer marketing has had a similar increase in recent years.  It gives companies access to engagement, collaboration, customization, and connection with their consumers, all necessary parts to a successful digital brand strategy.  By working with individuals whose online presence is impactful, they are able to leverage their … [Read more...] about The Relevancy of Engagement in Influencer Marketing

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Recent Posts

  • Holiday Shopping and Social Media
  • Mobile Increases UGC Opportunity
  • Saturation & Success in Influencer Marketing
  • Conversion Rate Optimization Through UX
  • Change Management in Instagram’s “Like Removal”
  • Importance of Agile in Influencer Marketing

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