With the holiday shopping season in full effect, it’s important for brands to understand the buying behavior of their target demographic. And, if that group contains Millennials and Gen-Z’ers, they should make sure they are visible on social media sites. Although they may be strapped for cash, Millennials plan to spend more than $200 on holiday shopping this year, and 22% of … [Read more...] about Holiday Shopping and Social Media
Change Management in Instagram’s “Like Removal”
With digital marketing being an ever-changing frontier, change management is one of the most important disciplines in this field. Instagram’s imminent removal of their infamous “like” feature means that this Facebook-owned company needs to adopt some enterprise change management tactics in order to lessen the blow that change inevitably brings. Scientifically speaking, there … [Read more...] about Change Management in Instagram’s “Like Removal”