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Emily Broxton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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Holiday Shopping and Social Media

December 2, 2019 By Emily Broxton Leave a Comment

With the holiday shopping season in full effect, it’s important for brands to understand the buying behavior of their target demographic.  And, if that group contains Millennials and Gen-Z’ers, they should make sure they are visible on social media sites. Although they may be strapped for cash, Millennials plan to spend more than $200 on holiday shopping this year, and 22% of … [Read more...] about Holiday Shopping and Social Media

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  • Holiday Shopping and Social Media
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