• Skip to main content
  • Skip to primary sidebar

Emily Broxton

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

My Interests

The surge in digital media in recent years has spiked my interest in what this means for marketers.  The speed at which everything in the digital world is changing promises innovation in the field of marketing, which I find to be encouraging and captivating.  Specifically, I look forward to the growth in popularity of AI personal assistants and learning how to target those assistants, rather than the consumer directly.  I also think that the use of brand ambassadors on social media is integral in the way that we market toward, specifically, the younger generations, because they rely so heavily on these channels.

Reader Interactions

Comments

  1. Nichole Noel says

    September 12, 2018 at 2:46 pm

    Hi Emily – I share your interests in AI and the future of marketing with digital assistants as a target. It will be interesting to see how it all fleshes out in the coming years – from the consumer and marketer perspectives!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

My information

  • About
  • Emily’s Resume
  • My Interests
  • Work Experience

Recent Posts

  • Holiday Shopping and Social Media
  • Mobile Increases UGC Opportunity
  • Saturation & Success in Influencer Marketing
  • Conversion Rate Optimization Through UX
  • Change Management in Instagram’s “Like Removal”
  • Importance of Agile in Influencer Marketing

Copyright © 2023 · Emily Broxton
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.