With the holiday shopping season in full effect, it’s important for brands to understand the buying behavior of their target demographic. And, if that group contains Millennials and Gen-Z’ers, they should make sure they are visible on social media sites. Although they may be strapped for cash, Millennials plan to spend more than $200 on holiday shopping this year, and 22% of … [Read more...] about Holiday Shopping and Social Media
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Mobile Increases UGC Opportunity
Mobile’s increase in accessibility in recent years has provided a platform for brands to utilize UGC through brand activation initiatives such as pop-up shops. Because so many people constantly carry their mobile devices, they are able to use them to instantly share content via social media platforms. It is mobile technology that allows the capture of a moment in a photograph … [Read more...] about Mobile Increases UGC Opportunity
Saturation & Success in Influencer Marketing
I work for an e-commerce beauty company that has built its success on revenue-driven influencer marketing. In the beginning of the brand’s life five years ago, one of my colleagues suggested to the CEO that we try selling our products through YouTubers. From that suggestion, we’ve scaled our influencer marketing team to a level that generates millions of dollars in sales … [Read more...] about Saturation & Success in Influencer Marketing
Conversion Rate Optimization Through UX
The company that I work for owns and manages several brands, one of which is a primarily ecommerce beauty brand. Lately, we have been focusing on the importance of implementing strikethrough pricing on our website, rather than solely reflecting discounts in shoppers’ carts, because it has proven to significantly increase the site’s conversion rate. Strikethrough pricing … [Read more...] about Conversion Rate Optimization Through UX
Change Management in Instagram’s “Like Removal”
With digital marketing being an ever-changing frontier, change management is one of the most important disciplines in this field. Instagram’s imminent removal of their infamous “like” feature means that this Facebook-owned company needs to adopt some enterprise change management tactics in order to lessen the blow that change inevitably brings. Scientifically speaking, there … [Read more...] about Change Management in Instagram’s “Like Removal”