The company that I work for relies heavily on influencer marketing – 80% of our revenue comes from our influencer marketing team. However, recent gradual changes in the influencer marketing realm have motivated us to take an agile approach in terms of both marketing and software. My company was in a fortunate position when we began working with influencers about five years … [Read more...] about Importance of Agile in Influencer Marketing
Influencers: Brand Activators
Brand activation, or the act of creating awareness and excitement about a brand by means of some sort of interaction or experience, is a very effective strategy used by emerging companies looking to make a name for themselves, and existing ones that want to rebrand. One of the most famous examples of this technique is Oscar Mayer’s Weinermobile. A more common example of brand … [Read more...] about Influencers: Brand Activators
Subscriptions: The Winning-est Pricing Model
We are all familiar with the subscription model. Whether it’s a newspaper, online streaming service, automatic razor refill delivery, or pet supply box, almost all Americans have at least one type of subscription. In fact, 51% of people in the United States belongs to Netflix (1), and that’s just one of the hundreds of subscription services we have available to us. At first … [Read more...] about Subscriptions: The Winning-est Pricing Model
The Relevancy of Engagement in Influencer Marketing
With the rise of popularity in social media, influencer marketing has had a similar increase in recent years. It gives companies access to engagement, collaboration, customization, and connection with their consumers, all necessary parts to a successful digital brand strategy. By working with individuals whose online presence is impactful, they are able to leverage their … [Read more...] about The Relevancy of Engagement in Influencer Marketing
The Selection of Social Media Influencers
Before the modern luxuries of television and the internet there was one of the earliest forms of marketing known as “word of mouth,” and it is still effective today. This method has, over time, innovated itself as lines of communication changed and evolved with the rise and implementation of technology. Increasingly popular social media channels give us the opportunity to … [Read more...] about The Selection of Social Media Influencers