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Daniel Ross

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Daniel Ross

The importance of Responsively Designed Websites

November 7, 2020 By Daniel Ross Leave a Comment

Responsively designed websites are a necessity today. Responsive websites enable mobile users to have equally as good of an experience on your website as desktop users. In a world where mobile use online is growing year after year, ensuring that your website is responsively designed could be the difference between users spending a lot of time on your site or bouncing after only … [Read more...] about The importance of Responsively Designed Websites

Social Media Policies Are Important

October 10, 2020 By Daniel Ross Leave a Comment

  Social Media is a critical aspect of every business. Without social media, it is significantly more difficult for businesses to connect with customers on a personal level. Employers face a crossroads on whether to limit employee social media use or empower employees to be vocal representatives of the company online. Both decisions have positives and negatives, and … [Read more...] about Social Media Policies Are Important

Random Acts of Social Media are Ineffective

September 18, 2020 By Daniel Ross Leave a Comment

Social media is a robust and valuable tool for any size business, however establishing a social strategy can be a very overwhelming experience.  Most marketers understand the importance of having a social media presence, however they make the mistake of thinking that all social media channels are the same. These brands share the same content that contains the same copy and … [Read more...] about Random Acts of Social Media are Ineffective

Mobile Marketing is Our Reality

September 2, 2020 By Daniel Ross Leave a Comment

Mobile Marketing is Our Reality Meetings, conferences, or any social activity in both my professional & personal life has a relatively new constant; everyone is glued to their mobile phone. Emails are retrieved, texts from friends and family are read and content is consumed. As soon as someone feels any sense of boredom, awkwardness, or curiosity, they instinctively … [Read more...] about Mobile Marketing is Our Reality

The Importance of Usability Testing

August 3, 2020 By Daniel Ross Leave a Comment

Usability testing is a technique used to determine how users will interact with a product. Whether the goal is to design a new digital product or evaluate ways to improve an existing product, designers should utilize usability testing throughout the entire project timeline. Usability testing is used to gain integral information on how real users interact with a digital product … [Read more...] about The Importance of Usability Testing

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Recent Posts

  • The importance of Responsively Designed Websites
  • Social Media Policies Are Important
  • Random Acts of Social Media are Ineffective
  • Mobile Marketing is Our Reality
  • The Importance of Usability Testing
  • Content Management Life-Cycle

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