Social media is a robust and valuable tool for any size business, however establishing a social strategy can be a very overwhelming experience. Most marketers understand the importance of having a social media presence, however they make the mistake of thinking that all social media channels are the same. These brands share the same content that contains the same copy and … [Read more...] about Random Acts of Social Media are Ineffective
Mobile Marketing is Our Reality
Mobile Marketing is Our Reality Meetings, conferences, or any social activity in both my professional & personal life has a relatively new constant; everyone is glued to their mobile phone. Emails are retrieved, texts from friends and family are read and content is consumed. As soon as someone feels any sense of boredom, awkwardness, or curiosity, they instinctively … [Read more...] about Mobile Marketing is Our Reality
The Importance of Usability Testing
Usability testing is a technique used to determine how users will interact with a product. Whether the goal is to design a new digital product or evaluate ways to improve an existing product, designers should utilize usability testing throughout the entire project timeline. Usability testing is used to gain integral information on how real users interact with a digital product … [Read more...] about The Importance of Usability Testing
Content Management Life-Cycle
As we progress through the summer semester of our Digital Innovation in Marketing program, we have learned about two distinct business disciplines: Process improvement and User Experience Design. Both disciplines are different, yet they are connected and converge with each other during the development of a digital product. In order to have a successful website that looks … [Read more...] about Content Management Life-Cycle
Human Centered Design:
Human centered design is an approach focused on the human element of designing a product. Taught by design schools and leaders in the design community, human centered design connects those who design products with those who will be using the products. Human centered design strives to understand the perspective of the user as well as the needs and wants of that user. … [Read more...] about Human Centered Design: