Responsively designed websites are a necessity today. Responsive websites enable mobile users to have equally as good of an experience on your website as desktop users. In a world where mobile use online is growing year after year, ensuring that your website is responsively designed could be the difference between users spending a lot of time on your site or bouncing after only … [Read more...] about The importance of Responsively Designed Websites
Social Media Policies Are Important
Social Media is a critical aspect of every business. Without social media, it is significantly more difficult for businesses to connect with customers on a personal level. Employers face a crossroads on whether to limit employee social media use or empower employees to be vocal representatives of the company online. Both decisions have positives and negatives, and … [Read more...] about Social Media Policies Are Important
Random Acts of Social Media are Ineffective
Social media is a robust and valuable tool for any size business, however establishing a social strategy can be a very overwhelming experience. Most marketers understand the importance of having a social media presence, however they make the mistake of thinking that all social media channels are the same. These brands share the same content that contains the same copy and … [Read more...] about Random Acts of Social Media are Ineffective
Mobile Marketing is Our Reality
Mobile Marketing is Our Reality Meetings, conferences, or any social activity in both my professional & personal life has a relatively new constant; everyone is glued to their mobile phone. Emails are retrieved, texts from friends and family are read and content is consumed. As soon as someone feels any sense of boredom, awkwardness, or curiosity, they instinctively … [Read more...] about Mobile Marketing is Our Reality
The Importance of Usability Testing
Usability testing is a technique used to determine how users will interact with a product. Whether the goal is to design a new digital product or evaluate ways to improve an existing product, designers should utilize usability testing throughout the entire project timeline. Usability testing is used to gain integral information on how real users interact with a digital product … [Read more...] about The Importance of Usability Testing