How Money Grows on Trees
At Cypress, our data will be critical in building the best product for tracking customers’ rewards and creating more personalized offers. We plan to help users and small business with our data by creating cohort profiles with user data and sell these reports to small businesses. The more data we can collect on user behavior, the more opportunities we have to help build up our communities and users.
Data privacy and protection are core values to Cypress. We will leverage data anonymization software to ensure user’s identities and personal information are safe and protected. This data will be grouped together with other users’ anonymized data into cohort reports perfect for marketing. Learn more about data security>