Welcome to Our Community
A key differentiator of our mobile application is that it’s going to make credit card management- rewarding and fun! Cypress is going to take components of gamification from the Octalysis Framework (see image below) to drive app engagement and retention by tapping into human motivation and core behaviors. The key drives that are app focuses on from the octalysis framework are: Ownership, Accomplishment and Social Influence.
Our app taps into users’ instinctive need to take what they have and make it better. Through this gamification concept, users are aiming to improve their in-app ranking/reward generation. They take ownership in their rewards and take control through our mobile app which makes their reward generation transparent.
- Users can see rewards accumulating
- Owning their reward optimization strategy
Making progress and completing challenges are intrinsic motivators. Like all good stories and movies, character development and progress are what drive us to keep going and keep us engaged! Like never before, our app will aim to keep users engaged through challenges and badges.
- Users are improving
- Users feel gratification
Social Influence & Community
Cypress aims to create an open and transparent community that helps everyone meet their financial goals. Through our app, users can see how other users earn points and rewards and discover opportunities to earn and save. Boasting savings and generation can motivated and inspire other users on the potential of optimizing their wallet.
- Users can see others’ progress
- Community support