Resume

Education        

Aug. 2019-          Temple University, Fox School of Business, Philadelphia, PA
Dec 2020             Master of Science, Digital Innovation in Marketing

July 2012-           The College of New Jersey (TCNJ), School of Business, Ewing, NJ
May 2016            Bachelor of Science, Business Administration; Major: Marketing

 

Professional Experience

May 2020-          Tabula Rasa HealthCare Inc., Moorestown, NJ
Present               Marketing Technology Specialist

• Plan, implement and evaluate digital marketing campaigns across all digital channels in line with the TRHC Strategic Marketing Plan
• Coordinate content with commitment to maximizing SEO and SEM opportunities
• Generate, interpret and use Google Analytics reports to identify web traffic, analyze best performing content and trends to reduce bounce rates, and engage readers to improve overall website conversions
• Manage Marketing’s Jira Service Desk
• Identify and source content for digital platforms, working with TRHC business units and Marketing Directors to determine key messaging and develop briefs for tactical campaign executions

Sept. 2018-          Tabula Rasa HealthCare Inc., Moorestown, NJ
May 2020             Marketing Coordinator, Digital Marketing and Project Management

• Monitor, audit and analyze digital marketing strategies across multiple business units and brands on an ongoing basis
• Develop recommendations to digital strategies to meet business goals
• Project manage company-wide brand transition
• Built and implemented automated system to track marketing project requests for all business units
• Generate and analyze the Marketing team’s monthly productivity reports in Jira Service Desk and share with CMO

Oct. 2017-           Tabula Rasa HealthCare Inc., Moorestown, NJ
Sept. 2018           Marketing Associate, Creative Services

• Responsible for brand awareness, lead generation, and demand generation for all TRHC companies, service lines, and products
• Create marketing collateral (newsletters, ads, brochures, direct mail, logos and identity systems)
• Plan, staff, and attend trade show exhibits and events
• Conduct market research and analysis, create surveys and engage in client insight initiatives
• Assist Creative Director in day-to-day activities

Sept. 2016-          Tabula Rasa HealthCare Inc., Moorestown, NJ
October 2017      Marketing Administrative Assistant

• Create and execute marketing plans for events and conferences locally and nationwide
• Order and manage inventory of giveaways and assemble marketing collateral
• Develop new graphic design concepts and messaging
• Coordinate client communications for all brands and support Implementation in the onboarding process for new clients

Oct.2015-            New Jersey Devils, Prudential Center, Newark, NJ
April 2016           Marketing Events Staff

• Assisted and supported the Marketing team with promotions at all major events to encourage fan engagement and to enhance guests’ experiences
• Worked alongside the Community Investment Department to raise $600,000 for Hockey Fights Cancer, Devils Care foundation, and various local charities

June 2013-          Theresa’s South LLC, Bay Head, NJ
March 2016         Marketing Intern

• Updated social media platforms, executed email marketing campaigns, and developed newspaper advertisements in order to expand customer base

Oct. 2015-           New York Giants/New York Jets, Van Wagner Communications, East Rutherford, NJ
Jan. 2016             Brand Ambassador

• Engaged with 20,000 fans during 16 seasonal events in order to build strong customer relationships and enhance branding through the implementations of interactive social media and marketing initiatives