Education
Aug. 2019- Temple University, Fox School of Business, Philadelphia, PA
Dec 2020 Master of Science, Digital Innovation in Marketing
July 2012- The College of New Jersey (TCNJ), School of Business, Ewing, NJ
May 2016 Bachelor of Science, Business Administration; Major: Marketing
Professional Experience
May 2020- Tabula Rasa HealthCare Inc., Moorestown, NJ
Present Marketing Technology Specialist
- Plan, implement and evaluate digital marketing campaigns across all digital channels in line with the TRHC Strategic Marketing Plan
- Coordinate content with commitment to maximizing SEO and SEM opportunities
- Generate, interpret and use Google Analytics reports to identify web traffic, analyze best performing content and trends to reduce bounce rates, and engage readers to improve overall website conversions
- Manage Marketing’s Jira Service Desk
- Identify and source content for digital platforms, working with TRHC business units and Marketing Directors to determine key messaging and develop briefs for tactical campaign executions
Sept. 2018- Tabula Rasa HealthCare Inc., Moorestown, NJ
May 2020 Marketing Coordinator, Digital Marketing and Project Management
- Monitor, audit and analyze digital marketing strategies across multiple business units and brands on an ongoing basis
- Develop recommendations to digital strategies to meet business goals
- Project manage company-wide brand transition
- Built and implemented automated system to track marketing project requests for all business units
- Generate and analyze the Marketing team’s monthly productivity reports in Jira Service Desk and share with CMO
Oct. 2017- Tabula Rasa HealthCare Inc., Moorestown, NJ
Sept. 2018 Marketing Associate, Creative Services
- Responsible for brand awareness, lead generation, and demand generation for all TRHC companies, service lines, and products
- Create marketing collateral (newsletters, ads, brochures, direct mail, logos and identity systems)
- Plan, staff, and attend trade show exhibits and events
- Conduct market research and analysis, create surveys and engage in client insight initiatives
- Assist Creative Director in day-to-day activities
Sept. 2016- Tabula Rasa HealthCare Inc., Moorestown, NJ
October 2017 Marketing Administrative Assistant
- Create and execute marketing plans for events and conferences locally and nationwide
- Order and manage inventory of giveaways and assemble marketing collateral
- Develop new graphic design concepts and messaging
- Coordinate client communications for all brands and support Implementation in the onboarding process for new clients
Oct.2015- New Jersey Devils, Prudential Center, Newark, NJ
April 2016 Marketing Events Staff
- Assisted and supported the Marketing team with promotions at all major events to encourage fan engagement and to enhance guests’ experiences
- Worked alongside the Community Investment Department to raise $600,000 for Hockey Fights Cancer, Devils Care foundation, and various local charities
June 2013- Theresa’s South LLC, Bay Head, NJ
March 2016 Marketing Intern
- Updated social media platforms, executed email marketing campaigns, and developed newspaper advertisements in order to expand customer base
Oct. 2015- New York Giants/New York Jets, Van Wagner Communications, East Rutherford, NJ
Jan. 2016 Brand Ambassador
- Engaged with 20,000 fans during 16 seasonal events in order to build strong customer relationships and enhance branding through the implementations of interactive social media and marketing initiatives
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