In my professional life, I have had the opportunity to work across many different verticals of the digital marketing space.
In my time with Ballard Spahr, I primarily handled email marketing and management of the website. While at Ballard I also helped launch the firms first podcast, Consumer Finance Monitor. These responsibilities allowed me to work with many different marketing technologies: CRMs, SaaS, CMS, Adobe products and many others.
I moved on from the legal industry in 2018, into the mortgage insurance industry. With Radian, I was once again responsible for digital campaigns. I successfully implemented a SaaS tool that allowed for standardization of digital assets across campaigns, increasing the speed and accuracy with which the team performed.
I recently moved to a new role as a Marketing Technology Manager at a professional services firm. It is an extremely exciting time. We are shifting to a data drive, mobile approach and with that comes the implementation of many new objectives. I am thrilled to have the opportunity to work with so many exiting technologies.