Download: D.Li Resume

Demi Li
lylicommissions@gmail.com | lylicommissions.com | Philadelphia, PA

Education

Temple University; Klein College of Media and Communication; 2020
Bachelors of Art in Advertising; Art Direction
GPA 3.84, cum laude

Experience

May 2021 – Present
Layout Artist | Studio RX

• Design and update webpages, marketing collateral, and print graphics using a variety of software such as Figma, Photoshop, Indesign, and Adobe XD

August 2015 – Present
Freelance Artist | LYLI

• Illustrate original and customized content tailored towards client requests using Clip Studio Paint and Adobe Illustrator
• Complete over 1,000 personal commissions in the past 6 years, interacting with a client base of over 100 people and seeing an average of 80% repeat customers

May 2019 – Present
PR Content Manager | Temple University Esports Club

• Establish a brand voice and design stream overlays, banners, flyers and other advertising pieces for club promotion
• Organize and create graphics for social media campaigns to promote inhouse events and fundraisers on Twitter, Twitch and Instagram
• Create and manage email marketing campaigns using Mailchimp, sending monthly newsletters to over 400 members with an average open-rate of 40% and an average click-rate of 11%

September 2020 – February 2021
Graphic Design/Production | Signarama

• Design and update webpages, marketing collateral, and print graphics using a variety of software such as Figma, Photoshop, Indesign, and Adobe XD

Freelance Projects

Jan 2020 – Present
Peter Mason | ExtriCARE

• Launch a campaign redefining the ExtriCARE mission and brand; including a brand guide, a website redesign, and product advertisements
• Build a UI prototype on Figma for an entirely new website design
• Maintain website updates using WordPress and Elementor

July 2020 – Present
David Mildenberg | Valley to Summit

• Relaunch Valley to Summit’s website, improve the fundamental wireframe and direction of the website using Wix in order to fix previous existing UX and UI design errors
• Establish a brand guide, design t-shirt merchandise, create a Facebook video ad, and design business card designs to further promote Valley to Summit’s business.
• Increase website traffic by 300% and doubled winter booking sales for 2020

Skills

Photoshop • Illustrator • Indesign • Adobe XD • Figma • Mailchimp • Hootsuite • Audition • Premiere
Powerpoint • Email Marketing • Website Prototyping • UX Design • Copywriting • English • Cantonese

Achievements

Dean’s List Scholarship; Temple University
Dean’s List; Temple University
Contest Finalist; 2018 Temple Analytics Challenge