Airlines get the most flack from consumers when it comes to social media complaints- long lines, layovers, jet-lag and so on all add up to the stress for airline consumers- so when they’re unhappy, they let it be known. There are few airlines that have a positive reputation- many are more famously known for their bad press incidents. United Airlines is an infamous case of … [Read more...] about United and Southwest Airlines – A Comparison in Social Media Crisis Management
With over 57 million followers on Facebook, 15 million on Instagram, and fan growth rate that’s over 10X higher than any other streaming service- there’s no doubt that Netflix is doing something right with its social media campaigns. There are a number of contributing factors that have led to Netflix’s overall social success, but the biggest benefit Netflix has over its … [Read more...] about Social Listening – Netflix Sock Style
There are several ground rules we’ve discussed during class regarding mobile-marketing strategies that are relevant in any department collaborating to create a successful campaign. As a graphic designer with interest in the UX of things, I want to focus on the concept of mobile-first strategy relative to design thought processes and how it relates to these golden rules: … [Read more...] about The Pipeline From Mobile Marketing Strategy to Mobile-First Design
Developing a RACI model for your UX project can be useful when the number of members becomes so large it becomes difficult to keep track of who’s up to date on information, on time with their work output, and who’s in charge of who. RACI stands for responsible, accountable, consulted, and informed- these descriptive words are used in your model to help you label each member of … [Read more...] about RACI Matrix: UX Project Management
This semester, we learn that the typical linear work process (more commonly referred to as the waterfall model, is not always the best choice for projects. In scenarios where you want to prioritize the user journey, constant prototyping, testing, and feedback is required to meet customer needs and create the best product possible. When creating prototypes, it’s easy to get … [Read more...] about Working Backwards- A Process for Prototyping!