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Demi Li

From Advertising to Marketing!

Fox School of Business

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RACI Matrix: UX Project Management

July 18, 2022 By Demi Li Leave a Comment

Developing a RACI model for your UX project can be useful when the number of members becomes so large it becomes difficult to keep track of who’s up to date on information, on time with their work output, and who’s in charge of who. RACI stands for responsible, accountable, consulted, and informed- these descriptive words are used in your model to help you label each member of … [Read more...] about RACI Matrix: UX Project Management

Working Backwards- A Process for Prototyping!

July 5, 2022 By Demi Li Leave a Comment

This semester, we learn that the typical linear work process (more commonly referred to as the waterfall model, is not always the best choice for projects. In scenarios where you want to prioritize the user journey, constant prototyping, testing, and feedback is required to meet customer needs and create the best product possible. When creating prototypes, it’s easy to get … [Read more...] about Working Backwards- A Process for Prototyping!

UX Design: The Bridge Between Game Design and User Interface

June 8, 2022 By Demi Li Leave a Comment

User experience can expand from a number of different products: websites, apps, software and even full video games. In this post, I want to take a deeper look into the processes that go into user design regarding video games and how it collaborates with game design and user interface design. Using the example of League of Legends, an extremely popular Esports MOBA game, the … [Read more...] about UX Design: The Bridge Between Game Design and User Interface

Thoughtful Marketing in the Metaverse

April 5, 2022 By Demi Li Leave a Comment

As quickly as NFTs and blockchain trends have burst in popularity, they were just as quickly replaced with the next new craze- the Metaverse. The introduction of marketing through the metaverse allows brands to expand and break out of previous limitations on customer interactions depending on time, day, season and location, 24/7. Due to the nature of the metaverse, this also … [Read more...] about Thoughtful Marketing in the Metaverse

Navigating the Tableau Workspace

January 30, 2022 By Demi Li Leave a Comment

The Beginner’s Guide to Tableau Worksheets This post will be made with the assumption that you’ve at least opened Tableau and inserted a data file to look around the UI. I’ll be using my already finished ICE 11.2 assignment to give us some context on everything that will be defined.  Let’s compartmentalize each part of the worksheet for a better understanding of … [Read more...] about Navigating the Tableau Workspace

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Recent Posts

  • RACI Matrix: UX Project Management
  • Working Backwards- A Process for Prototyping!
  • UX Design: The Bridge Between Game Design and User Interface
  • Thoughtful Marketing in the Metaverse
  • Navigating the Tableau Workspace
  • The Healthcare Industry; A Case for Blockchain

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