Apple was not the first who made a mp3 player, or a phone, or of course, a personal computer. So why did they become so successful? Their competitive advantage or value proposition had to do with more than just developing bleeding edge technology but more to do with the actual user experience between process and design. That's how they became the dominant market leader without … [Read more...] about Apple Focuses on the Experience – Not Just the Technology
Create a visual with a cheetah next to a car and what comes to mind? Usually a fast car and that is exactly what metaphors do in a design sense that they put abstract concepts in concrete terms. Luckily for us we live in a world of visual metaphors, and since we are limited to our visual senses in the digital realm, its best to make good practice with them. Users best … [Read more...] about Reasons Why Metaphor Improve User Experience
Take a gander at this. You work on a team of very successful and talented people but the person responsible, although might have every well intention, does not have the trust or can't put their pride aside to let the people in their roles do their job. In any organization there has to be a variety of people with different skills, different perspectives and different … [Read more...] about The best laid out processes are thwarted with unchecked emotions
Brand activation is simply getting your users to act, or interact, with your brand through an activity or an experience they can be a part of. In this instance, Audi is challenging its social media fans to remake its four-ring-linked logo in imaginative ways. Audi called it the 4-link challenge. Taking the challenge to heart, their die-hard fans used everything from donuts, to … [Read more...] about Mercedes Responds To Audi Four Rings Challenge In The Best Way
This e-portfolio post I want to talk about how to write or promote a memorable brand story. There are several tactics we can use at our disposal that are known through out the trade. Show - Don't tell When you have to tell or talk about your brand, you're coming off pushy and vague. It is much better to just show how your brand relates and connects to the … [Read more...] about Remember Me! Said the Brand.