Films, books, television, etc. Star wars is a king when it comes to content on every digital platform imaginable. The brand engages with fans on every platform imaginable to continue its dominance in pop culture. This article will focus on it’s mobile, social, and video game offerings as it’s world of films are already well known.
The Star Wars app can be called a one stop shop for fans of the franchise. Featuring the latest news, trailers, and even a soundboard, the app gives much of what fans can interact with on a daily basis. There is also an included augmented reality functionality that displays content when it recognizes specific content such as a poster or comic book. In addition to the brand’s mobile presence, video games have a share of this as well.
Mobile games are a huge revenue generator for the brand. With an exclusive licensing deal with publisher Electronic Arts (EA), Galaxy of Heroes is the company’s top grossing mobile game with $13 million in revenue YTD according to a recent report. EA is also banking on a couple of upcoming video games, along with Star Wars Battlefront 2. This new title is set to expand on the Star WArs lore with a new campaign that ties in the new saga with the original. New Star Wars stories are being released everywhere no matter the medium. This allows fans to engage with all forms content knowing that it’s connected to the franchise they love.
Content on social media spans all forms possible. The many platforms that the brand has a presence on reports news, publishes original content, and even acts as a behind the scenes view on the brand itself. The brand’s account on Instagram alone has a reach 8.1 million followers. The brand also does a great job of parodying itself when possible. For example, in the latest trailer for The Last Jedi, a scene was adored by fans that featured a certain creature from the galaxy. The brand’s Instagram account reshared it multiple times and embraced the fandom’s love.
The Star Wars brand publishes content in all mediums.From the mobile realm, video games, and to social media, each piece of content matters. Star Wars is a king in content marketing.