After graduating with a film degree a couple of years ago, I really let my professional path to fate. I really didn’t have an idea of what I wanted to do exactly, but I did want to take the visual things I learned from school and take it to my career. After a couple of jobs with various bits of video work that was done, I had a sudden urge to work in social media. After not having the opportunity to work on social media at my previous job, I left to pursue it (after a short trip to Europe). I eventually found the position of Assistant Account Manager at a local agency and was excited at the opportunity to work on several clients’ social accounts. The door was finally opening for me.
The most basic form of my responsibility is to post content for each client. Most of our clients are in the same industry so objectives aren’t quite different for each. While the language might vary from client to client, items such as products remain similar. This is both a challenging and blessing wrapped in one as I have a similar way of thinking for each client, but against posting the exact content to each client.
Every day is literally a challenge. I’ll drum up what the client is like or what strategy we discussed and choose a piece of content. This could be either photos or videos that were provided by the client. From there, I write captions for each post and make sure there is some sort of way to link There’s a to our website to raise web traffic numbers. The fun is actually thinking of how to make the content fun. Do I ask a question, raise a challenge, or just state some fun facts? A challenge it is as I discover new ways to engage with users.
With social media being a new service that is offered by my agency, there are still growing pains. Strategy is the main portion I feel that is missing from what we do on a day-to-day basis. One of our readings from Hootsuite details the importance of social strategy. As the author of the article, Evan LePage, details the importance of having some plans in the social strategy. Content calendars, audits, and etc are vital to having a social media plan. While we do bits and pieces of this for each client, we do not implement this on an every day, every client basis. If implemented, I feel that our ROIs would increase vastly.
To Sum It UpAll in all, social media is an experience I never thought I’d enjoy. I don’t post much on personal accounts, but having the opportunity to work in something that millions interact with every day is exciting. I hope to take this experience to infinity and beyond!
Sources: How to Create a Social Media Marketing Plan in 6 Steps by Evan LePage