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Christine Williams

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Content Marketing

Content Marketing is a Marathon, Not a Sprint

November 22, 2019 By Christine Williams 1 Comment

Neil Patel’s definition of content marketing is, in my opinion, the best. He defines content marketing as “a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.”   Within his definition, there are a few keywords that people often forget … [Read more...] about Content Marketing is a Marathon, Not a Sprint

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  • Content Marketing is a Marathon, Not a Sprint
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