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Christine Williams

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

Christine Williams

Philadelphia, PA | 610.914.6821 | tuk36081@temple.edu | www.linkedin.com/in/christinetase 

 

SUMMARY OF QUALIFICATIONS

A high-energy, analytics-driven Marketing Professional with strong organizational, creative, and interpersonal skills. Proven strengths working in a fast-paced environment and managing multiple projects at once. Practical experience executing a multi-channel marketing strategy.

 HIGHLIGHTS

  • Campaign Strategy & Execution
  • Social Media Strategy & Execution
  • Presentation & Graphic Development
  • Brand & Content Development
  • Project Management
  • Corporate Marketing Strategy
  • Event Coordination & Management
  • Analyst Relations Strategy & Coordination

PROFESSIONAL EXPERIENCE

LiquidHub, Inc. 

Marketing Manager | April 2014 – Present

  • Develop and execute outbound marketing campaigns to generate new business, build brand awareness, and support sales team
  • Manage and organize trade shows for 10-15 large events per year including booth messaging and design, happy hours/lunches, promotional items, shipping, and booth staff training
  • Execute the corporate marketing strategy through website, corporate deck, sales presentations, and sales training, collateral, conferences, and events
  • Generate content alongside SMEs for all corporate marketing materials – website, datasheets, and sales decks
  • Coordinate analyst interactions (scheduling, presentation materials, messaging) resulting in 7 company mentions in 8 months including a Forrester Wave

No More Kids with Cancer   

Digital Marketing Contractor | February 2017 – Present

  • Execute social media campaign for the Mustard Challenge (similar to ALS Ice Bucket Challenge) and Foundation
  • Develop social and Google AdWords strategy for Mustard Challenge and Foundation
  • Manage deliverables between volunteers from creative agency, PR agency, website developers, and board members
  • Create and design content for email outreaches to the foundation’s distribution list
  • Analyze social media results across Facebook, Twitter, Instagram, GoogleAnalytics, and Squarespace

EDUCATION

Northeastern University,  Boston, MA        

Bachelors in International Affairs

Minor: Business Administration

 

Fox School of Business, Temple University, Philadelphia, PA

MS Digital Innovation in Marketing

Graduation December 2019

 

SKILLS

Microsoft Office Suite, Salesforce, Salesforce Marketing Automation – Pardot, Adobe Suite (Photoshop, Illustrator, Indesign, Premiere), Social Media (Facebook, Twitter, LinkedIn, Instagram), Hootsuite, Keyhole, GoogleAnalytics, Google Adwords

 

ORGANIZATIONS

NCAA Division I Field Hockey Team Captain, Founder and Leader of the Philadelphia Pardot User Group, GPCC YPN Philly, LEAD 360: Women’s Leadership Group.

 

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Copyright © 2022 · Christine Williams
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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