As brands market towards the next phase of consumers – millennials and Gen Z – they need to take a different approach. Both generations want to feel connected with brands before making a purchase. They are “belief-driven buyers” impacted when brands take a stance. I fall into this category and tend to shop, follow, and engage with brands that share my beliefs. I also will … [Read more...] about Beer Brands Take A Stance To Win Your Loyalty
Neil Patel’s definition of content marketing is, in my opinion, the best. He defines content marketing as “a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.” Within his definition, there are a few keywords that people often forget … [Read more...] about Content Marketing is a Marathon, Not a Sprint
In class, we have been talking a lot about the importance of social listening. Our conversation has focused primarily on the typical social media channels – Facebook, Instagram, Twitter, and LinkedIn. The one channel we haven’t discussed is Reddit. What is Reddit? Reddit is essentially a massive collection of forums where people can share news and content or comment on … [Read more...] about Start Using Reddit For Social Listening
I have been on both sides of acquisitions – the acquiring and the acquired. When talking about navigating change, I immediately thought about the process of merging two companies. Everything is changing - culture changes, process changes, technology changes, org chart changes. It can be very overwhelming! In fact, it can be so overwhelming that a lot of people leave. … [Read more...] about Navigating Change During an Acquisition
Jakob Nielson's 10 principles of interaction design are crucial and helpful for designing interactions. however, he is missing a fundamental principle – emotion. We all have emotions. We are biologically programmed to seek pleasure and avoid pain. And this pursuit is a motivating factor in every aspect of our lives. In fact, emotions are the driving force behind 50% of all … [Read more...] about Jakob Nielson is Missing This Key Principle..